D'lightiser teams up with LG Electronics
LG Electronics has launched a showcase store, the LG Xperience Centre, in Montecasino, JHB. LG will be putting together a series of promotions for the launch of the store, one of which will feature Appletiser's latest line extension, D'lightiser.
D'lightiser made its debut in November - in a series of delightfully unexpected combinations, combining an apple juice base with fruit and flower essences. Look out for apple and lemon with a hint of mint, apple and pomegranate with rose and apple and peach with passiflora.
Consumers visiting the LG Xperience Centre stand the chance to win an LG fridge, by guessing how many D'lightiser's the fridge can hold. Who ever comes the closest to the correct amount, will win the fridge at the end of the promotion, which runs from 15 Dec to 14 January.
This is a great sampling opportunity for D'lightiser, as each person who enters the competition will receive a complimentary sample. The brand has donated 300 cases of D'lightiser for the promotion.
Jean Sloane, brand manager for D'lightiser believes that such promotions are an essential part of any new product launch. "We're happy to have the opportunity to drive trial of D'lightiser through this competition," she comments.
