This is the first locally produced and commissioned content for mobile TV and brings the first locally produced made-for-mobile, mobisodes to the South African market. The 7de Laan mobisodes are unique, as they do not constitute a mere re-run of the daily TV programme. Each mobisode is two minutes long and is released daily after the 18:30 SABC 2 transmission.
"Customers can download the mobisodes directly to their 3G Vodafone live! cellphones and watch from the latest gossip to the innermost thoughts and confessions of the 7de Laan characters," says Peter Matlare, executive director: commercial, Vodacom SA.
