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The smart way to dress your cart
Mobile advertising medium Smart Cart is now available in all Shoprite, Checkers, Checkers Hyper stores and shopping centres across the country. The advertising frame is attached onto both the inside and outside fronts of shopping trolleys, allowing for maximum frequency to the shopper pushing the trolley and maximum reach to on-coming traffic
Research shows that a shopper will glance into their trolley every 8 - 10 seconds. Each trolley spends on average 38 minutes within the purchase zone - with trolley users looking down at the trolley once every 8 - 10 seconds (Germany 01.99).
Smart Cart is a patented, large format polypropylene plastic unit which is securely attached to the trolley. The unit carries a UV-treated plastic insert on which marketers can advertise their brand, service or product. The design ensures that the advertising is not scratched or easily removed from the unit, making the brand campaign last throughout the scheduled time.
