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A new coat of paint for Prominent
Local company Prominent Paints has undergone a make-over since its integration into multinational paint company SigmaKalon in 2004. This week the company unveils its new look and logo to modernise brand identity in line with the restructured, recategorised product range.
Matthew Peters, Marketing Director of Prominent Paints, said, "2006 marks the 25th anniversary of Prominent Paints. The time was ripe to undergo a revamp and get an updated identity. We have done this across the board, from our sleek and modern new logo and product packaging to our marketing and business strategies."
According to Peters, each product range carries its own distinctive new sub-brand and appearance to simplify product selection and enhance the buying experience.
The Ultra range has metallic silver packaging, the Premium range sports metallic detailing, while Prominent Trade is presented in uncluttered packaging that allows immediate product recognition plus extensive information. The Industrial range is robust in appearance, and Prominent Speciality successfully blends imagery from the other ranges.
Peters concludes, "2006 promises to be a very exciting year for Prominent Paints. We are delighted with our new brand identity and look forward to hearing feedback from our customers as to the ease of identification of products offered by the new-look packaging."
Prominent Paints, South Africa's third-largest paint brand, is manufactured in Alrode, Johannesburg, and distributed from seven national branches to 200 outlets nationwide. The target market comprises contractors, architects, industrial designers and property developers as well as the DIY consumer.
