Branding News South Africa

Cannes launch unpacks brand activism

At Cannes Lions, on 23 June 2015, Innate Motion, the global humanising company, shared the strategies behind a few activist brands such as Magnum and its new campaign, which dares to care for the transgender community. This has certainly been serendipitous, given the talk around Bruce Jenner's controversial sex change to Caitlyn Jenner.
Cannes launch unpacks brand activism

When brands enable people to dare to care for what is important to them and not just good for the brand, they take a stance to let the people they serve shine. Many of our fellow travellers (our clients) thrive when they are willing to give up authority and allow others to add a verse to their journey too.

As a person with the authority to influence, you can contribute to the growing need for 'Brand Activism' in our world. Brands who thrive are the ones who co-create movements and in so doing, build tribes who travel with them. They bring others along, leaving nobody behind.

We hope this intro video to 'A Gutsy Guide to Brand Activism' peaks your interest, so you share a better way of doing business and growing their brands in the "me times" we currently live in.

For more information, go to www.in8motion.com/activists-dare-to-care-downloads.

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