The headline sponsorship package compiled by Oracle Airtime Sales includes opening billboards and advertising spots. In addition, a 24-hour Temptation website has been created for the duration of the six-week broadcast period, giving OUTsurance added exposure and branding in the form of billboards, banners, dedicated image areas etc.
Sponsors of contestant prizes and various other temptations are: Swiss Precision Watches, Planet Fitness, House & Home, Le Voyager, Mazda RX8, Cycle Lab, Proline Computers, Matrix, American Swiss, JNC, Sebo Vacuum Cleaners, Verimark and Glomail.
The Temptation presenters are James Lennox and Bridget Masinga.
In terms of the format of Temptation, players are asked a series of general knowledge questions. A correct answer increases a player's score; an incorrect answer decreases it. At the end of the game, the player with the highest score is given the opportunity to 'go shopping' for some big prizes.
A different prize of increasing value is offered to the winning players every night and they must decide whether to leave the show with the prize they have already won, or be tempted to risk everything for the chance at an even bigger prize the following night.
A new feature of Temptation is the chance for contestants to win a jackpot - the largest ever won on the Australian version was AUS$ 508 000.
