D&AD launches New Blood Awards 2021 creative campaign

D&AD has launched the creative campaign for this year's New Blood Awards, Ceremony, Festival and Academy, entitled 'Your Butterfly Effect'.

The campaign was developed in collaboration with Studio NARI, a creative consultancy and branding studio that aims to bridge the gap between design and art. The campaign delivers a message of optimism at a time of continued uncertainty for the creative community.

While there have been ongoing challenges for emerging creatives since the start of the coronavirus pandemic, the campaign celebrates the importance of creative growth and highlights the idea that every step taken in your career matters.

New year, new look. This year's #NewBloodAwards campaign is all about your growth as a creative. Your growth isn’t a straight line, it isn’t linear at all. It’s an unfathomable shape, a distinctive texture, and uniquely yours. It's your butterfly effect. https://t.co/2PJ86DHBYD pic.twitter.com/tfOuhS5DZ1
— @dandadnewblood (@DandADNewBlood) January 14, 2021

The New Blood Awards provides a platform for emerging creatives to continue to grow, by exploring new ideas, obtaining new tools, building their network and gaining insight into exceptional creative work.

This idea of growth and learning will be visually represented through four mixed material shapes that will evolve over the course of this year’s New Blood Awards, symbolising our creative selves as they continue to grow and progress.