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Uniquely African solutions to African challenges - OOH Marketplace
OOH Marketplace was launched into the market 30 days ago by Dentsu. This signalling a true transformation commitment by Dentsu to push 30% of all their overall out of home spend through the platform, specifically to uplift and empower small Black-owned media businesses.
What was the strategic approach by platform developer, Lukhanyo Dyosopu, founder of Light-tech Media Solutions, and what key industry challenges did he identify; was the system built and how does it operate, are key questions being asked.
Dentsu hosts a bi-weekly podcast show, dentsu Wisdom series, and they connected with Dyosopu to delve into the journey, development, and mechanics of OOH Marketplace. Joining the conversation is Donald Mokgale, business director, dentsu, to share why dentsu worked very closely to help perfect the system and the unique challenges that small black-owned media businesses face.
Dentsu is the network designed for what's next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-cantered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society.
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