The online sales were evenly balanced between cash and accounts, with 45% of online purchases in cash. A unique feature to TFG online, store account holders are able to shop online using their account cards at checkout. Top sellers for the festive period across TFG brands online were towels, selfie sticks, and tote bags, as well as children's and men's sneakers; @home, which launched its e-commerce site in late November 2014, saw a 256% increase in sales when compared with the same sale period in 2015.
"We're delighted with the results for the festive season sale period," says Robyn Cooke, head of TFG e-commerce. "It's encouraging to see our customers favouring online shopping over braving the masses in shopping malls."
TFG will be adding more brands to the online mall throughout 2016, with the aim to have all 18 brands online by the end of 2018. Customers can currently cross-shop @home, Duesouth, Duesouth Escapes, hi, Sportscene and Totalsports, and conveniently check out in one bag.
