amaSocial extends to include Instagram

Businesses cannot afford to ignore Instagram, as there has been a change in the way people communicate, which now extensively includes visuals. Instagram has embraced this new visual-first era and therefore it has become increasingly important for brands and corporates to monitor the platform.

The mobile photo and video sharing social network continues to capture audiences by giving them a space for bold creativity, to present their creations (and themselves) to the world. Increasingly, brands and corporates are embracing the platform for the very same reason. Therefore, it is essential that PR and marketing professionals have the platform on their radar and amaSocial makes this easy to achieve.

Tracking ROI on social media is easy and convenient with amaSocial, allowing for the optimisation of strategies in terms of their implementation, performance and measurement. Tailored reports can help to identify potential influencers and advocates – invaluable information in any social media landscape, especially on a network with over 500 million active users.

No business can afford to have social media blind spots anymore, especially with platforms that influence audiences with the power that only images can carry. It is no longer just about listening and being heard, today people want to see and be seen.

For more information, go to www.amasocial.co.za.