Sub-Saharan African haircare market, growing strong

A 100-million strong consumer market is looking for better quality haircare products. Unique and different hair styling regimes in Africa create opportunities for product formulators. The sub-Saharan African haircare market is growing strong. Relaxing hair chemically, attaching hair pieces to hair and then applying styling products to both the relaxed hair and the hair pieces may sound a tad complicated. But these are the haircare regimes followed in sub-Saharan Africa and they present a challenge to the beauty industry.