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The objective of the new campaign is to get South African's excited about leisure tourism and to encourage more people to embark on local holidays. The campaign extends beyond traditional advertising and includes events, promotions, deals and fun trips.
Domestic tourism contributes to over 70% of South Africa's total tourism volume and in light of the minister's campaign, Hilton Cape Town City Centre has launched their own experience for local travellers in support of the country's drive to promote South Africa to South African's.
The 'My Cape Town Experience' by the Hilton Cape Town City Centre is aimed at attracting local tourists from around the country. The package includes dinner on the first night, breakfast daily, a Red Bus City Tour, access to the Table Mountain Cableway, a private Bo-Kaap walking tour and a late check-out. For R2 495.00 per room per night, guests of the hotel can experience the best that Cape Town has to offer.
"We support the country's campaign to promote domestic tourism and as the hotel is located in one of the most beautiful cities in the world, it was easy to come up with a package that would appeal to local tourists," said Markus Fritz, general manager at Hilton Cape Town City Centre.