[Biz Takeouts Podcast] 45: Search marketing

Lineup

In the Cape Town studio on Thursday, 8 November 2012, was Peter Olivier (@digitallpeter), a qualified SEO professional and digital marketing strategist for AdMakers International.

He and show host and Bizcommunity marketing manager, Warren Harding (@BizcomWazza), discussed the impact SEO and search marketing can have on a company if done correctly; the important role social media plays in increasing ranking online; and how social media optimisation can help companies improve their visibility online.

The news roundup covered:

• How are South Africans interacting with social media?
  
• Direct marketing offers online marketing rules
  
• New partnership offers more in enterprise marketing
  
• Lessons from Obama's presidential campaign
  
• The importance of packaging

Podcast

If you missed the show, download (46.8MB) or listen to the podcast (51:11 minutes).

Episode 45: Search Marketing



Date: 8 November 2012 Length: 51:11min File size: 46.8MB Host: Warren Harding

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Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

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