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IHG launches Build for Success online platform
The InterContinental Hotels Group has launched Build for Success, an online platform created to enable faster, more efficient development of Holiday Inn and Holiday Inn Express hotels across the Asia, Middle East and Africa region.
Aimed at providing hotel owners and developers with the knowledge, tools and resources needed for the successful development of a Holiday Inn or Holiday Inn Express hotel, Build for Success provides a complete overview of the end-to-end design and development process.
Upon the signing of a hotel management or franchise agreement, hotel owners and their teams can enjoy access to the platform which will help them:
The platform, created by IHG exclusively for use by its hotel owner and development partners, is designed to be customisable according to local market requirements. Owners can directly download design files and adapt drawings to their sites. This ensures consistent brand standards across hotels whilst allowing room for adaptation to the needs of specific locations across the region.
Considerable interest
Khirstie Myles, Vice-President, Design and Engineering, AMEA of IHG said: "Holiday Inn and Holiday Inn Express are two of the most globally recognised hotel brands and there is no doubt of their popularity amongst our guests. And with the higher and faster return on investment these brands can provide they draw considerable interest from our hotel owners and development partners. The Holiday Inn brand family currently accounts for over 60% of our development pipeline in AMEA - that means almost 90 hotels are due to open in the next three to five years."
The platform contains three main components:
"The Build for Success model is our solution to developing even better quality hotels under both brands and will help ensure our hotels open on time without sacrificing quality. We're very excited to be introducing this new online platform and look forward to the great guest experiences it will help to create in our new hotels," Myles added.