Hunter’s x Jacquel Culture House will officially launch on 21 April 2022, and with entries to the talent search opening, aspiring talent can start tuning their instruments, warming up those vocal cords and working on their sales pitch.
In November 2021, Hunter’s was one of the first brands to host a concert aimed at kick-starting live music events after nearly 19 months of restrictions on public gatherings. Following the concert, the brand donated 50% of the ticket value (R100,000) to the Music In Africa Foundation (MIAF), with a mandate to support the South African music sector. Furthermore, Hunter’s continuously partners with several musicians in the industry including Nadia Nakai, Tshego Worldwide and Prince Kaybee.
Unpacking Tresor’s journey to success, it’s clear that many young South African creatives trying to enter the scene, face equally daunting obstacles daily. With Tresor's unwavering commitment to projects that uplift Africa (a proud UN Refugee Agency Ambassador) and Hunter’s having a long-standing track record as a big supporter of the SA music industry, it is the perfect collaboration between two icons of the industry.
Through this collaboration, Hunter’s is looking to #RefreshTheRules of the music industry through enabling easier access and support to young musicians, who may not have been able to enter the industry without the resources, assistance or mentorship being provided.
Anita Mubangizi, marketing manager – Hunter’s Cider, comments, “Embarking on a journey to create new platforms for creative expression in music and entertainment is a non-negotiable task for Hunter’s. We have been looking for the right partner to work with and bring this to life; to get to a point where we can create opportunities in the music space for the youth, and for some, help create sustainable incomes from the industry."