Play it Forward rooftop concerts: Ard Matthews gets innovative during #SALockdown

Not a recording this was a live performance atop the rooftop of the artist’s house. On a whim, Matthews decided to host the ‘concert’ that day in aid of helping those struggling, in particular musicians, due to the Covid-19 pandemic. Raising over R27,921 through Quicket sale donations Matthews has donated R20,000 of that amount to worthy beneficiaries nominated by the public.

So successful was the inaugural Play it Forward rooftop concert that Ard Matthews has decided to host anther from 4-6 pm today!

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Thanks @cozagram for this cool lil animation advertising today’s event �� Link in bio Ps, it’s not only a muso charity. Wide list of beneficiaries have been nominated on top tab of my FB page so go to cast vote for your the one that speaks to you most ��✌️

A post shared by ARD matthews (@ardmatthews) on Apr 3, 2020 at 4:31am PDT

To donate head to www.quicket.co.za, donations close on Monday, 6 April at 5pm.

Stream the live Play it Forward 2 concert on Facebook.

We sent a few questions to Matthews to find out more about these innovative shows and how artists can help themselves and each other in these unprecedented times.

You say the first concert was a spur of the moment idea, what spurred it exactly?

I literally woke up on Saturday morning and decided to use my roof because it has such a great vantage point. I had no idea that it would have the results and the success that it did. Such a cool show of unity during this time.

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Let’s make the next one bigger and better. Standby for next performance time. Its all weather dependent cos of the rooftop location. Also, @quicket pls can u please endeavor to release the funds as quickly as possible each time as there are people who need it urgently. Thanks again everyone. See you Thursday or Friday. Pls post suggestions of covers and beneficiaries to consider. Peace ✌️

A post shared by ARD matthews (@ardmatthews) on Mar 30, 2020 at 4:49am PDT

I decided to create one official post on my Facebook page called ‘official beneficiary’ now many and then I’ve asked people to make their nominations and whichever nominations’ (top five or so) get the most likes by the end of the period will receive the funds.

What advice would you give to local musicians currently struggling due to the Covid-19 pandemic?

Now is the time more than ever before for us to think about what more we can be as human beings not just as musicians. Our minds and hearts will open now more than ever before that is my home.

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How do you hope musicians and humanity, in general, can come out of this pandemic better and stronger? 

What’s interesting about this pandemic is it it’s going to be remembered as the greatest leveller.  There are no celebrities, influencers, there are no superstars there are no super-wealthy anymore. We are only humans now and the human spirit will conquer all if we keep it together.