TomTom partners with Professional Golfers Association

© Joerg Habermeier – 123RF.com

With a membership of 620 fully qualified PGA professionals, the PGA was founded in 1925 and PGA professionals are employed in every aspect of the golf industry within the country. The PGA has noteworthy affiliates such as Ernie Els Wines, Avis and Diners Club South Africa.

"The PGA is widely known for its exacting standards and rounded support to the golfing community in South Africa," says TomTom South Africa's marketing manager, Carey Dodd. "We are pleased to support such an established golfing brand and association, and we will do our best to work with the PGA to elevate the enjoyment of golf within our country."

Accurate distances

The TomTom Golfer GPS sports watch is designed to make it easy for golfers to improve their game. Unique course graphics clearly show accurate distances to hazards and lay-ups, and the best approach to the green. Providing key golf course data from more than 34,000 golf courses across the globe on its extra-large screen, course updates are delivered wirelessly via a unique smartphone app; so golfers can trust they are playing with the most up-to-date course information.

"The PGA prides itself on being associated with quality partners and brands and our new affiliation with TomTom continues this tradition," Ivano Ficalbi, chief executive of the PGA South Africa says. "The TomTom Golfer is a natural fit as not only does this exceptional product add to the professionalism of the game and our members, but more importantly provides a quick and very easy to use platform for all golfers enhancing their enjoyability of the game and adding to the whole playing experience."