Coca-Cola Craven Week kick off

The Coca-Cola Youth Weeks are where our country's future rugby heroes are made. Now in its 52nd year, Coca-Cola Craven Week has become synonymous as the platform for showcasing the best in South African youth rugby talent. The under-18 Coca-Cola Craven Week has seen over 270 future Springboks come through its ranks, additionally, the SA Under-20 team is nearly entirely made up of players who have played in one or more of the Coca-Cola Youth Weeks.

To highlight the talent that will no doubt be uncovered at this year's Coca-Cola Craven Week, a Coca-Cola judging panel will once again be selecting and recognising the Coca-Cola Hero of the Day. This daily award will honour the standout player on each match day of the u18 week to be held in Stellenbosch from the 13 - 18 July.

The Coca-Cola Hero of the Day is not necessarily your typical man of the match. He is the fullback who made that courageous try-saving tackle, the kicker who slotted a final second penalty for the win or the winger who scored an amazing intercept try. It is hero moments such as these which can earn a player the prestigious Coca-Cola Hero of the Day award.

Additionally, in acknowledging the massive role that schools play in the development of South Africa's future rugby heroes, Coca-Cola has taken the "Hero of the Day" concept to social media. [See: Coca-Cola Youth Weeks on Facebook.

Coca-Cola are searching for South Africa's ultimate school rugby hero. Whether it's the star flyhalf, a dedicated supporter or the u13 water boy, they want to know their story. The winner and their school will be awarded with amazing rugby related prizes.T&C's apply.

Fetsi Mbele, Coca-Cola South Africa Marketing Assets Manager comments, "Coca-Cola South Africa is extremely proud to support the development of South Africa's next rugby heroes through the Coca-Cola Youth Weeks. This will be the 30th year of our sponsorship - we have had the privilege of witnessing first-hand the success of the Coca-Cola Youth Weeks and the incredible foundation they have created for schoolboy rugby in South Africa. The Coca-Cola Youth Weeks also signify the importance of living an active healthy lifestyle through participation in sport. Coca-Cola's philosophy in sponsoring sport is all about encouraging physical activity and developing healthy lifestyles. Playing sport, together with a balanced diet, play an important role in maintaining a healthy way of life."

The schedule for the Coca-Cola Rugby Youth Weeks rugby tournaments is as follows: