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#LunchtimeMarketing: What is customer lifetime value and how do you measure it?
Kevin Britz and Craig Page-Lee take a look at customer lifetime value - why is it important and how can you measure it?
Customer lifetime value (CLV) is a business metric that measures how much a business can plan to earn from the average customer over the course of a relationship. There are quite a few factors that can make CLV a complex thing to calculate - but with the right tools, you can find your CLV.
When you understand CLV, you will be able to make better informed decisions. Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing every Thursday at 12pm on www.ebizradio.com, discuss and unpack this layer by layer.
