Subscribe & Follow

BizTrendsTV

RAPT BizTrendsTV: Heidi Patmore – Digital wallets: A gamechanger

Advertise your job vacancies

Jobs

CRM / Direct Marketing Specialist Remote Location
Sales and Marketing Kempton Park
Digital Customer Success Lead - Remote Johannesburg
Junior Account Executive Durban
Marketing Specialist Cape Town
New Business Developer / Marketing Cape Town
Category Manager Cape Town
Trade Marketing Manager Johannesburg
SEO / Digital Marketing Specialist Cape Town
Multimedia Designer Cape Town

More jobs Submit a job Open account

#LunchtimeMarketing: What is customer lifetime value and how do you measure it?

Kevin Britz and Craig Page-Lee take a look at customer lifetime value - why is it important and how can you measure it?

22 Apr 2022

#LunchtimeMarketing: What is customer lifetime value and how do you measure it?

Customer lifetime value (CLV) is a business metric that measures how much a business can plan to earn from the average customer over the course of a relationship. There are quite a few factors that can make CLV a complex thing to calculate - but with the right tools, you can find your CLV.

When you understand CLV, you will be able to make better informed decisions. Kevin Britz and Craig Page-Lee, hosts of Lunchtime Marketing every Thursday at 12pm on www.ebizradio.com, discuss and unpack this layer by layer.