The themes cover costs, creativity and how to assess the 'climate of acceptance' between agencies and clients so that agencies can discuss new initiatives and propose new ideas that might lead to more income for the agency, better results for client and an all-round improvement in business.
• Proactive input
• Creativity
• Strategy etc
• Delivery
With these factors firmly in place, the IAS expects agencies to start feeling confident that their clients will not be tempted to look around for a new agency or go out to pitch.
For more information, go to www.agencyselection.co.za.
