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New global brand campaign for DHL

DHL has put a spotlight on trade and worldwide prosperity with the launch of its new global campaign, 'The Power of Global Trade'.

19 Mar 2015

The concept comprises print ads, advertisements in online and Out-of-Home media, as well as TV spots and social media measures. With the support of the group-wide internal brand campaign, 'Connecting people. Improving lives', this new emotional positioning of the brand has become an integrated 360-degree approach.

The creation includes two TV spots, in which DHL and global trade are showcased as enablers of education in Africa and medical care in South America. Additionally, a short film featuring employees from Namibia and Chile is available online. Creative agency 180 Amsterdam commissioned the multi-award winning director Frederic Planchon to shoot the spots. The integrated campaign also includes online advertising, print ads in selected business publications and out-of-home advertising.

The campaign also receives support from Deutsche Post DHL Group CEO, Frank Appel. In collaboration with English-language broadcast channel of 'Deutsche Welle', he participates in a talk show about "Opportunities and Risks of Global Trade." Further activities with a similar scope are planned for the remainder of the year.

To view the TVC, go to www.dhl.com/globaltrade.