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Understanding event return on investment (ROI)
When it comes to eventing, calculating event return on investment (ROI) can be complicated. It's understandable that today's event planners are increasingly being asked about ROI by their clients and team leaders, but it seems there's no one clear way to track it, and many event planners don't know where to start - or, in fact, what event ROI even means.
Simply put, event ROI refers to the net value that an event marketer gets from their event for the net cost that went into producing it in the first place. And while the idea of ‘money in vs money out’ might seem like the most obvious and easiest way to track ROI, it’s important to note that value is a much more complicated term than just event revenue. That’s because there isn’t only one way to track an event’s ROI. To learn the importance of event ROI and the many ways to track it, read the rest of our blog: https://www.wrxgrp.co.za/event-return-on-investment-roi/
Worx Group is a leading live and virtual experiential agency that combines strategy with design, digital and production, to create effective brand experiences that engage audiences and ensure return on investment.
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