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In a fashion first for Men's Health, the magazine is backing the local design industry by showcasing the best South Africa has to offer in the ever-growing men's fashion sector. The Men's Health Style Challenge has tasked South Africa's top fashion designers with revamping the modern day all-rounder - the T-shirt.
SA designers have the opportunity to portray the essence of Men's Health by designing original, assertive and inspirational T-shirts that reflect a specific frame of mind, attitude and enthusiasm for spring 2005. The T-shirt is a symbolic staple in today's wardrobe, which is exactly why it's been chosen as the canvas for the designers' artistic expression.