Magazines ABC Q4 2018: Magazine freefall continues

14 Feb 2019

The Audit Bureau of Circulations of South Africa's Total Magazine circulation was disappointing for both the quarter and year as percentage decline for both are higher than the other quarters in 2018. The decline of the previous quarter is 8.4%, and 19.7% in the prior year.

Magazines ABC Q4 2018: Magazine freefall continues

Consumer Magazines

Consumer Magazines decreased by 3.8% in the previous quarter, which is disappointing as Q3 2018 only declined by 1%. The category’s 12.4% decline compared to the prior year is marginally more than Q3 2018 (11.55).

Stuff (alternate monthly) saw an increase over the prior quarter of almost 75% (72.9) with a 94% increase on the prior year. Bona, Green Economy Journal and Cosmopolitan had double digit percentage increases over the prior quarter. Real Estate Investor Magazine and House & Leisure also increased on the prior quarter and the prior year.

Arts, Culture and Heritage
Publication name	Period	Frequency	Paid circulation	Free circulation	Total circulation	% change quarter	% change year
Islam Today KZN	Oct-Dec	Mtly	0	10,000	10,000	0.4%	0.0%
Jewish Life	Oct-Dec	Mtly	85	12,398	12,483	1.0%	-1.5%
Val de Vie Magazine	Jul-Jun	2xA	1,835	9,344	11,179	0.0%
Business and News
African Business Quarterly	Jul-Jun	Q	655	1,237	1,892	0.0%
Business Brief.	Jul-Dec	AltM	41,920	1,431	43,351	-12.4%	-23.1%
Entrepreneur	Oct-Dec	Mtly	0	0	No Submission
Financial Mail	Oct-Dec	Wkly, Fr	13,910	0	13,910	5.9%	6.9%
Finweek	Oct-Dec	F	12,890	2,533	15,423	-6.9%	-15.3%
Forbes Africa	Oct-Dec	Mtly	12,593	1,516	14,109	3.6%	-26.9%
Green Economy Journal (formerly Green Business Journal)	Jul-Dec	AltM	1,499	5,966	7,465	17.4%	5.4%
Noseweek	Oct-Dec	Mtly	9,882	0	9,882	-3.9%	-20.1%
Personal Finance	Jan-Dec	Q	0	0	Changed Publisher
SA Real Estate Investor Magazine	Oct-Dec	Mtly	624	14,835	15,459	8.0%	7.7%
Your Business Magazine	Jul-Dec	AltM	0	0	Discontinued
Celebrity
People	Oct-Dec	Wkly, Fr	29,413	162	29,575	10.6%	-15.9%
Conservation and Wildlife
African Birdlife	Jul-Dec	AltM	8,667	536	9,203	1.5%	14.0%
Kruger Magazine	Jan-Dec	4xA	6,994	520	7,514
Entertainment
Eat Out	Jan-Dec	Ann	16,126	4,380	20,506	-2.2%	-2.2%
Hello Johannesburg	Oct-Dec	Mtly	0	5,390	5,390	-6.1%	-41.2%
TV Plus (Afrikaans)	Oct-Dec	F	22,564	0	22,564	-6.4%	-19.6%
TV Plus (English)	Oct-Dec	F	11,164	0	11,164	-9.3%	-27.9%
Family Interest
Bona	Oct-Dec	Mtly	64,565	2,322	66,887	12.8%	6.7%
Drum	Oct-Dec	Wkly, Fr	27,282	6	27,288	-5.5%	-26.6%
Huisgenoot	Oct-Dec	Wkly, Tue	174,683	0	174,683	-1.5%	-5.6%
LIG	Oct-Dec	11xA	16,155	645	16,800	-4.0%	-18.6%
Plus 50	Jul-Dec	6xA	5,832	537	6,369	0.5%	8.6%
Taalgenoot.	Jan-Dec	Q	0	0	Moved Sector
The Big Issue	Oct-Dec	Mtly	8,489	280	8,769	-0.1%	-21.5%
The Crest	Jul-Dec	7xA	0	11,878	11,878	-1.6%	-2.8%
The Ridge	Jul-Dec	7xA	0	14,505	14,505	-23.9%	-29.0%
Things to do with kids Magazine	Jan-Dec	Q	0	44,207	44,207	327.2%	327.2%
You	Oct-Dec	Wkly, Wed	88,300	1	88,301	0.3%	-7.4%
Farming
Farmer's Weekly	Oct-Dec	Wkly, Fr	10,237	184	10,421	-1.8%	-8.1%
Landbouweekblad	Oct-Dec	Wkly, Wed	22,723	0	22,723	-6.4%	-16.7%
Landbouweekblad Boereplanne	Jul-Jun	Ann	15,599	420	16,019	0.0%	7.3%
Landbouweekblad Vee	Jan-Dec	Ann	9,854	0	9,854	5.0%	5.0%
Marktoe!	Oct-Dec	Mtly	0	12,116	12,116	7.9%
Veeplaas.	Oct-Dec	11xA	5,895	2,779	8,674	-0.4%	13.3%
Health & Wellbeing
Fatloss	Jan-Dec	Ann	0	0	Resigned
Fitlife	Oct-Dec	Mtly	0	0	Moved Sector
Longevity.	Jul-Dec	9xA	0	0	No submission
Muscle Evolution Magazine	Jul-Dec	AltM	0	0	Resigned
Home
Conde Nast House & Garden	Oct-Dec	Mtly	18,366	7,417	25,783	-6.1%	-15.8%
Easy DIY	Jul-Jun	Q	6,878	6,142	13,020	0.0%	30.2%
Elle Decoration	Jul-Dec	AltM	0	0	Changed Frequency
Elle Decoration.	Oct-Dec	11xA	0	0	No Submission
Estate Living.	Jul-Dec	AltM	0	0	Changed Publisher
Food and Home Entertaining	Oct-Dec	Mtly	14,730	2,147	16,877	-4.4%	-26.6%
Green Home	Jul-Dec	AltM	0	0	No issue
Habitat	Jul-Dec	AltM	12,444	846	13,290	0.2%	3.2%
House & Leisure	Oct-Dec	11xA	16,874	1,761	18,635	9.7%	1.3%
Idees/Ideas	Jul-Dec	AltM	17,593	0	17,593	-9.8%	-4.5%
Kuier Combo	Jul-Jun	2xA	56,626	0	56,626	0.0%	-19.7%
Landbouweekblad Boerekos	Jul-Jun	2xA	34,200	696	34,896	0.0%	5.6%
Living Space.	Oct-Dec	Mtly	0	0	Moved Sector
Lose It.	Jul-Dec	AltM	16,644	0	16,644	-19.8%	-24.6%
My Kitchen.	Oct-Dec	Mtly	0	0	Moved Sector
Plascon Spaces.	Jan-Dec	Q	0	0	Discontinued
Real Estate.	Oct-Dec	Mtly	0	0	Changed Frequency
SA Garden and Home	Oct-Dec	Mtly	36,420	2,784	39,204	-5.0%	-9.1%
SA Home Owner	Oct-Dec	11xA	26,319	6,533	32,852	6.1%	-11.0%
Sarie Kos,	Jul-Jun	Q	28,391	1,045	29,436	0.0%
Sarie Woon	Jul-Jun	Ann	16,795	860	17,655	0.0%	-2.1%
The Gardener / Die Tuinier	Oct-Dec	Mtly	22,578	14,542	37,120	-10.1%	8.5%
Tuis Home	Oct-Dec	Mtly	76,574	5,605	82,179	-5.6%	0.8%
Tuis Opknap / Home Renovations.	Jul-Jun	Ann	24,803	0	24,803	0.0%	6.9%
Tuis Verf / Home Paint	Jul-Jun	Ann	22,222	0	22,222	0.0%	-7.4%
Tuis Werf / Home Yard	Jul-Jun	Ann	25,647	0	25,647	0.0%	No issue
Visi	Jul-Dec	6xA	14,572	685	15,257	-11.8%	1.2%
Leisure
Joburg Style	Jan-Dec	Q	855	4,560	5,415	-6.9%	-6.9%
Prestige Magazine,	Jul-Dec	AltM	0	0	Digital Only
Southern Vines	Jan-Dec	Q	0	13,476	13,476	5.5%	5.5%
The Coffee Mag	Jul-Jun	Q	1,625	2,290	3,915	0.0%	103.8%
The Ultimate Braai	Jul-Jun	Ann	5,642	5,788	11,430	0.0%	54.4%
Male
Destiny Man,	Jul-Dec	AltM	0	0	No Submission
Destiny Man.	Oct-Dec	Mtly	0	0	Changed Frequency
GQ,	Jul-Dec	10xA	9,076	6,501	15,577
GQ.	Oct-Dec	11xA	0	0	Changed Frequency
Men's Health	Oct-Dec	Mtly	20,763	2,689	23,452	-15.0%	-27.3%
Popular Mechanics	Oct-Dec	Mtly	26,395	3,950	30,345	2.1%	22.2%
Stuff.	Jul-Dec	AltM	19,460	1,902	21,362	72.9%	94.1%
Tech.	Oct-Dec	Mtly	0	0	Moved Sector
Very Interesting (former Braintainment)	Jul-Dec	AltM	12,707	4,854	17,561	-3.3%	-3.2%
Motoring
Bike SA	Oct-Dec	Mtly	0	0	Changed Publisher
Car	Oct-Dec	Mtly	60,386	4,897	65,283	0.5%	5.9%
Caravan & Outdoor Life / Kamp & Karavaan	Oct-Dec	Mtly	18,075	608	18,683	-7.2%	15.8%
Drive Out Trail Guide / Wegry Roetegids.	Jul-Jun	Ann	0	0	No issue
Driven Magazine	Oct-Dec	Mtly	0	16,458	16,458	1.2%	0.4%
Leisure Wheels	Oct-Dec	Mtly	14,218	3,738	17,956	3.9%	24.6%
Motor.	Oct-Dec	Mtly	0	0	Moved Sector
SA4x4	Oct-Dec	Mtly	12,088	1,498	13,586	4.6%	-11.1%
Speed and Sound	Oct-Dec	Mtly	19,394	3,301	22,695	-22.8%	-5.2%
Super Bike	Oct-Dec	Mtly	3,635	5,620	9,255	4.6%	-1.8%
Parenting
Baba & Kleuter.	Jul-Dec	AltM	13,359	1,590	14,949	-1.2%	-5.6%
Baby's and Beyond	Jan-Dec	Q	0	14,867	14,867	-2.6%	-2.6%
Child Magazine - Cape Town.	Jul-Dec	AltM	0	47,958	47,958	0.4%	0.3%
Child Magazine - Durban.	Jul-Dec	AltM	0	40,117	40,117	0.1%	0.2%
Child Magazine - Johannesburg.	Jul-Dec	AltM	0	55,207	55,207	-0.3%	-0.3%
Child Magazine Pretoria.	Jul-Dec	AltM	0	40,189	40,189	0.3%	0.0%
Expectant Mothers Guide	Jul-Jun	Ann	0	0	No submission
Living and Loving	Oct-Dec	Mtly	6,824	2,080	8,904	-13.1%	-12.2%
MamaMagic Milestones	Jan-Dec	Q	0	14,954	14,954	-70.1%	-70.1%
Mamas & Papas.	Oct-Dec	Mtly	6,477	3,484	9,961	38.1%	-31.2%
Mother & Child	Jul-Dec	AltM	0	0	No submission
Your Baby.	Jul-Dec	AltM	8,255	1,468	9,723	-8.6%	0.1%
Your Pregnancy.	Jul-Dec	AltM	11,339	4,109	15,448	-18.2%	7.2%
Pets
Animaltalk	Oct-Dec	Mtly	6,420	3,620	10,040	-3.3%	0.0%
Dog Directory	Jan-Dec	Ann	7,667	850	8,517	0.4%	0.4%
Sport and Hobby
Africa's Sportsman Magazine	Jan-Dec	4xA	758	673	1,431
Bicycling	Jul-Dec	10xA	9,452	706	10,158	-16.0%	-6.0%
Compleat Golfer	Oct-Dec	Mtly	5,424	3,354	8,778	-8.7%	-9.3%
Fitness His Edition	Jul-Dec	AltM	0	0	Resigned
Game & Hunt/Wild & Jag	Oct-Dec	Mtly	24,447	911	25,358	4.1%	297.8%
Golf Digest	Oct-Dec	Mtly	0	0	Discontinued
HQ.	Oct-Dec	Mtly	4,740	1,238	5,978	-4.2%	-8.4%
Kick Off	Oct-Dec	Mtly	22,675	887	23,562	-7.4%	4.3%
Magnum	Oct-Dec	Mtly	9,863	0	9,863	-8.6%	-11.5%
Modern Athlete	Oct-Dec	Mtly	502	55,027	55,529	-22.3%	-20.0%
Ride Magazine,	Oct-Dec	Mtly	0	0	Changed Frequency
Ride Magazine..	Jul-Dec	AltM	0	0	No submission
Rock Surf and Deep.	Jul-Dec	AltM	2,834	3	2,837	-6.1%	-0.6%
Runners World	Oct-Dec	Mtly	11,349	347	11,696	-4.1%	-26.7%
SA Cricket.	Jan-Dec	Q	9,106	3,030	12,136	0.8%	0.8%
SA Flyer	Oct-Dec	Mtly	4,208	723	4,931	-8.6%	-19.9%
SA Hunter/Jagter	Oct-Dec	Mtly	0	0	Moved Sector
SA Rugby	Oct-Dec	Mtly	21,262	2,034	23,296	-1.2%	0.9%
Signature Golf	Jan-Dec	Ann	0	0	Discontinued
Sports Club	Oct-Dec	Mtly	0	0	Moved Sector
The Bank Angler / Die Oewerhengelaar	Oct-Dec	Mtly	7,277	4,393	11,670	5.7%	-3.2%
The Bass Angler / Die Baarshengelaar	Oct-Dec	Mtly	1,336	991	2,327	-25.9%	-40.5%
Wildland Magazine	Oct-Dec	Mtly	27,745	0	27,745	-2.7%	349.4%
Travel, Tourism & Hospitality
African Safaris	Jul-Jun	Q	682	1,074	1,756	0.0%	New Member
Cape Etc.	Jan-Dec	3xA	1,648	7,596	9,244	4.9%	4.9%
Getaway	Oct-Dec	Mtly	33,535	7,643	41,178	0.2%	6.5%
go! Drive & Camp and Weg! Ry & Sleep	Oct-Dec	Mtly	30,536	2,342	32,878	-9.6%	-16.5%
SA Country Life	Oct-Dec	Mtly	24,998	1,643	26,641	-5.1%	-10.6%
The Great Outdoors Guide / Die Groot Buitelewegids	Jan-Dec	Ann	36,641	0	36,641	-15.6%	-15.6%
TravelIdeas.	Jul-Dec	AltM	4,726	5,627	10,353	Changed freq.
Weg / Go Platteland	Jul-Jun	Q	29,176	0	29,176	0.0%	-10.9%
Weg Namibië / Go Namibia	Jan-Dec	Ann	28,833	0	28,833	-17.2%	-17.2%
Weg! Kruger / Go! Kruger	Jan-Dec	Ann	0	0	No issue
Weg! Ry & Sleep Oordgids.	Jan-Dec	Ann	12,431	0	12,431	-28.0%	-28.0%
Weg/Go	Oct-Dec	Mtly	50,236	6,696	56,932	-4.3%	-3.1%
Wegsleep Kampgids	Jul-Jun	Ann	0	0	No issue
Woman's General
Cosmopolitan	Oct-Dec	Mtly	33,955	3,728	37,683	10.5%	5.4%
Destiny Magazine	Oct-Dec	Mtly	0	0	Discontinued
Elle	Oct-Dec	Mtly	0	0	Discontinued
Essays of Africa.	Jul-Dec	AltM	0	0	Digital only
Essentials	Oct-Dec	Mtly	16,834	1,554	18,388	-5.5%	-14.3%
Fairlady	Oct-Dec	Mtly	32,975	2,649	35,624	2.5%	-4.8%
Finesse.	Jul-Dec	9xA	0	0	Resigned
Fitness Magazine	Jul-Dec	AltM	0	0	Resigned
Glamour	Oct-Dec	Mtly	0	0	Changed Frequency
Glamour.	Jul-Dec	10xA	21,501	12,106	33,607	-4.2%
Good Housekeeping / Goeie Huishouding	Oct-Dec	Mtly	34,874	3,758	38,632	-7.0%	2.0%
Kuier	Oct-Dec	F	91,964	0	91,964	5.4%	-3.0%
Marie Claire	Oct-Dec	Mtly	0	0	Discontinued
Move!	Oct-Dec	Wkly, Th	53,523	1	53,524	-5.8%	-18.9%
Rooi Rose	Oct-Dec	Mtly	63,445	961	64,406	11.7%	-8.7%
Sarie	Oct-Dec	Mtly	60,504	6,081	66,585	4.3%	7.9%
True Love	Oct-Dec	Mtly	32,647	3,683	36,330	9.6%	13.8%
Vroue Keur	Oct-Dec	Wkly, Fr	43,402	152	43,554	-0.6%	-10.8%
Woman and Home	Oct-Dec	Mtly	65,044	2,680	67,724	12.4%	-12.1%
Women's Health.	Oct-Dec	11xA	21,969	4,036	26,005	-8.5%	-24.4%
Your Family	Oct-Dec	Mtly	20,619	2,370	22,989	-0.7%	-16.4%
Woman's Special
Bruidsgids	Jan-Dec	Ann	12,329	4,214	16,543	0.1%	0.1%
Fairlady Bride	Jul-Jun	Ann	0	0	No issue
Forbes Woman Africa	Jul-Dec	6xA	0	0	Changed Frequency
Nubian Bride	Jan-Dec	2xA	0	0	Changed Publisher
SA Wedding Album	Jan-Dec	2xA	14,133	2,275	16,408	15.5%	15.5%
Sarie Bruid	Jul-Jun	Ann	0	0	No issue
Troukoors	Jan-Dec	Ann	6,539	3,000	9,539	New Member
True Love Bride	Jul-Jun	Ann	0	0	No issue
Wedding Guide	Jul-Jun	Ann	11,391	6,098	17,489	0.0%	89.4%
Wedding Inspirations	Jul-Jun	Q	4,267	533	4,800	0.0%	-8.8%
Youth
Barbie Magazine	Oct-Dec	Mtly	8,370	2,871	11,241	-1.2%	-4.6%
Kids Super Club	Oct-Dec	Mtly	0	0	Moved Sector
Post Matric	Jan-Dec	Ann	0	137,883	137,883	5.2%	5.2%
The Official Safeways K53 Learner's and Driver's Manual	Jul-Dec	6xA	0	0	Changed Frequency
The Official Safeways K53 Learner's and Driver's Manual.	Jan-Dec	Ann	201,582	0	201,582	Changed freq.

B2B Magazines

In contrast to its 1.7% decline in Q3 2018, this category increased by 8.9% in the previous quarter. However, it’s Q3's 8.5% decline over the prior year held steady.

The pick of the crop is Leading Architecture & Design with a 55.6% and 54.6% increase on the prior quarter and prior year. Analytical Reporter also showed good results with an increase of just under 40% (39.9) over the prior quarter and 36% increase over the prior year.

Plumbing Africa, MDR Medical Deck Reference, Harvest SA and The Specialist Forum Journal all had increases over the prior quarter and prior year. Plumbing Africa had a 32.9% increase over the prior quarter and MDR Medical Deck Reference a 26.9% increase over the prior quarter. The Specialist Forum had a 53.8% increase over the prior year and Harvest SA an 57% increase on the prior year.

Agricultural
Publication name	Period	Frequency	Paid circulation	Free circulation	Total circulation	% change quarter	% change year
Agri Inc. Die Boer / The Farmer.	Jul-Dec	AltM	0	26,902	26,902	-1.4%	-3.4%
Harvest SA	Jul-Dec	AltM	1,501	7,781	9,282	16.3%	5.7%
OVK Nuus/News	Jan-Dec	4xA	0	5,057	5,057	-9.2%	-9.2%
Pro Agri	Oct-Dec	Mtly	8	39,239	39,247	0.0%	0.7%
SA Graan / Grain	Oct-Dec	Mtly	0	16,230	16,230	0.0%	-2.7%
SABI Magazine	Jul-Dec	AltM	94	698	792	-84.8%	-83.4%
Stockfarm	Oct-Dec	Mtly	5,720	1,353	7,073	-10.9%	8.4%
Wildlife Ranching..	Jul-Dec	AltM	7,059	225	7,284		-7.0%
Wineland	Oct-Dec	Mtly	119	3,531	3,650	0.0%	3.9%
Architecture
earthworks.	Jan-Dec	Q	8,497	256	8,753	Only 1 issue	Changed publisher
Floors in Africa	Jul-Dec	6xA	0	17,862	17,862	4.5%	3.6%
Leading Architect & Design	Jul-Dec	AltM	27	8,941	8,968	55.6%	54.6%
Powered by Specifile	Jul-Dec	6xA	0	4,677	4,677	New member
SA Building Review	Jan-Dec	Ann	479	11,517	11,996	6.9%	6.9%
SA Roofing	Jul-Dec	10xA	9	3,028	3,037	1.0%	-17.0%
Timber IQ	Jul-Dec	AltM	20	3,403	3,423	-0.8%	0.7%
To Build	Jan-Dec	3xA	0	10,178	10,178	1.3%	1.3%
Walls & Roofs in Africa	Jul-Dec	6xA	0	17,855	17,855	5.0%	3.5%
Automotive
Auto Forum,	Jul-Dec	AltM	0	0	No submission
Automobil.	Oct-Dec	Mtly	0	0	Resigned
Automotive Business Review,	Jul-Dec	10xA	0	10,121	10,121	-4.3%	-11.1%
Road Ahead, The	Jan-Dec	Q	1	9,374	9,375	3.1%	3.1%
SA TREADS	Jul-Jun	Q	0	6,954	6,954	0.0%	0.1%
Civil Construction
Civil Engineering	Oct-Dec	11xA	26	10,374	10,400	-4.6%	-4.8%
Civil Engineering Contractor, The	Oct-Dec	Mtly	366	2,714	3,080	4.5%	-3.4%
Concrete Trends	Jan-Dec	Q	0	3,050	3,050	-11.5%	-11.5%
Construction Review	Oct-Dec	Mtly	0	1,939	1,939	0.3%	4.2%
Construction World	Oct-Dec	Mtly	0	5,886	5,886	-3.4%	17.2%
IMIESA	Oct-Dec	11xA	69	4,160	4,229	1.8%	-5.6%
Plant Equipment & Hire	Oct-Dec	Mtly	279	2,248	2,527	8.6%	2.5%
Precast	Jul-Jun	3xA	0	2,434	2,434	0.0%	-8.8%
Communications
Media, The.	Jul-Dec	8xA	0	2,692	2,692	No submission	-15.4%
Nex Media	Jul-Jun	4xA	0	4,136	4,136	0.0%	-0.4%
The Gapp Magazine	Jul-Dec	AltM	0	4,139	4,139	1.0%	-1.1%
Electrical Engineering
Electricity & Control	Oct-Dec	Mtly	0	4,993	4,993	2.6%	9.4%
Energize	Oct-Dec	11xA	19	3,239	3,258	-13.7%	-21.4%
ESI Africa	Jul-Jun	Q	8	4,661	4,669	0.0%	1.1%
Sparks Electrical News	Oct-Dec	Mtly	0	6,651	6,651	-6.4%	-5.8%
Vector Journal	Oct-Dec	11xA	22	3,715	3,737	-2.2%	-4.8%
Engineering - Other
Capital Equipment News	Oct-Dec	Mtly	0	4,480	4,480	1.2%	18.1%
Dataweek	Oct-Dec	F	0	3,258	3,258	-1.0%	-4.0%
Energy Decisions	Jul-Jun	Ann	1,000	6,601	7,601	0.0%	New Member
Engineer IT	Oct-Dec	11xA	16	3,181	3,197	-5.8%	-17.5%
Engineering News	Oct-Dec	Wkly, Fr	3,312	7,170	10,482	-4.5%	-3.9%
MechChem Africa	Oct-Dec	Mtly	0	5,171	5,171	2.9%	10.8%
Motion Control	Jul-Jun	Q	0	2,947	2,947	0.0%	-5.2%
Plumbing Africa	Oct-Dec	Mtly	42	3,719	3,761	32.9%	6.9%
Position IT,	Jul-Dec	AltM	7	3,794	3,801	4.4%	Changed freq.
Position IT.	Oct-Dec	11xA	0	0	Changed Frequency	Changed Frequency
Refrigeration and Airconditioning	Oct-Dec	Mtly	54	3,044	3,098	-1.8%	2.6%
SA Instrumentation & Control	Oct-Dec	Mtly	0	4,775	4,775	-0.5%	0.9%
Transform SA	Jan-Dec	Q	0	0	Non Payment
Water & Sanitation Africa	Jul-Dec	AltM	98	3,992	4,090	2.5%	2.6%
Water Sewage & Effluent	Jul-Dec	AltM	263	2,366	2,629	-14.9%	-14.8%
Health and Wellbeing
Fire Protection	Jan-Dec	Q	284	296	580	-58.6%	-58.6%
Hi-Tech Security Solutions	Oct-Dec	11xA	0	4,668	4,668	0.0%	-2.0%
International Dentistry Africa Edition	Jul-Dec	AltM	0	4,070	4,070	-3.2%	-3.4%
LMS	Jul-Dec	AltM	0	3,102	3,102	1.8%	-30.6%
MDR Medical Desk Reference	Jan-Dec	Ann	2,294	261	2,555	26.9%	26.9%
Medical Chronicle	Oct-Dec	11xA	3	12,645	12,648	16.0%	22.4%
MIMS	Oct-Dec	Mtly	2,971	415	3,386	-35.3%	-0.9%
MIMS Guide to OTC Products	Jan-Dec	Ann	140	3,058	3,198	4.4%	4.4%
Modern Medicine Magazine	Oct-Dec	11xA	0	0	Changed Frequency
Modern Medicine Magazine.	Jul-Dec	AltM	727	3,639	4,366	Changed Freq.
Occupational Health Southern Africa	Jul-Dec	AltM	2,356	0	2,356	13.1%	-2.8%
Professional Forum	Jul-Jun	3xA	0	0	No submission
SHEQ Management	Jul-Dec	AltM	138	5,577	5,715	0.7%	4.4%
South African Pharmaceutical & Cosmetic Review	Oct-Dec	11xA	59	2,950	3,009	71.0%	66.1%
The Specialist Forum Journal	Oct-Dec	11xA	1	8,499	8,500	43.9%	53.8%
Hospitality, Catering and Tourism
Business Traveller Africa	Oct-Dec	Mtly	0	0	Resigned
Conference Venues	Jul-Jun	Ann	0	0	Resigned
Explore South Africa.	Jan-Dec	Q	1,402	7,667	9,069	9.9%	9.9%
Leading Venues	Jan-Dec	Ann	1,022	5,362	6,384	43.7%	43.7%
Meetings	Jul-Dec	AltM	24	3,700	3,724	-4.0%	-2.0%
The Meetings & Event Planner (former SA Conference Directory)	Jan-Dec	Ann	32	14,639	14,671	9.2%	9.2%
Travel News Weekly	Oct-Dec	Wkly, Wed	0	6,335	6,335	0.1%	-2.8%
Industry
Analytical Reporter	Jul-Dec	AltM	1	3,884	3,885	39.9%	36.0%
Cold Link Africa	Jul-Dec	AltM	27	2,803	2,830	-3.3%	-6.1%
Eastern Cape Business..	Jul-Jun	Ann	0	9,790	9,790	0.0%	-33.7%
Eastern Cape Industrial & Business News	Jul-Dec	AltM	0	4,120	4,120	-3.4%	-2.9%
Free State Business,	Jan-Dec	Ann	0	9,776	9,776	-0.3%	-0.3%
Gauteng Companies..	Jul-Jun	Ann	0	9,784	9,784	0.0%	-33.5%
Industrial Buyer	Jul-Dec	AltM	30	32,063	32,093	3.2%	-6.5%
KwaZulu Natal Business..	Jul-Jun	Ann	0	9,783	9,783	0.0%	-33.1%
KZN Industrial & Business News	Jul-Dec	AltM	0	6,370	6,370	-2.5%	-2.9%
Lighting in Design.	Jan-Dec	Q	0	3,475	3,475	-2.6%	-2.6%
Limpopo Business..	Jul-Jun	Ann	0	9,923	9,923	0.0%	2.8%
Metering International.	Jul-Dec	AltM	0	6,071	6,071	14.2%	16.3%
Mpumalanga Business..	Jul-Jun	Ann	0	9,790	9,790	0.0%	0.6%
Nepad Annual	Jul-Jun	Ann	0	9,435	9,435	0.0%	-2.0%
North West Business..	Jan-Dec	Ann	0	9,791	9,791	0.0%	0.0%
Northern Cape Business..	Jul-Jun	Ann	0	9,789	9,789	0.0%	0.0%
Opportunity (Exploring Business Prospects in SA)	Jul-Dec	AltM	1	9,359	9,360	Only 1 issue	2.5%
Resource.	Jan-Dec	Q	991	2,424	3,415	0.8%	0.8%
SA Affordable Housing	Jul-Dec	AltM	19	2,722	2,741	19.2%	16.9%
SA Jewellery News	Oct-Dec	Mtly	887	0	887	-13.0%	-31.3%
Service (Leadership in Local Government)	Jul-Dec	AltM	1,500	7,980	9,480	Only 1 issue	23.9%
South African Business.	Jan-Dec	2xA	0	19,766	19,766	0.3%	0.3%
South African Food Review	Oct-Dec	11xA	133	4,831	4,964	30.4%	30.9%
The Green Building Handbook	Jan-Dec	Ann	0	9,898	9,898	25.7%	25.7%
The Responsible & Sustainable Tourism Handbook.	Jul-Jun	Ann	0	7,843	7,843	0.0%	Changed Cycle
The Sustainable Energy Resource Handbook.	Jul-Jun	Ann	0	7,818	7,818	0.0%	-0.3%
The Sustainable Water Resource Handbook.	Jul-Jun	Ann	0	9,896	9,896	0.0%	25.1%
Western Cape Business,	Jan-Dec	Ann	0	9,953	9,953	2.3%	2.3%
Information and Computer Technology
Brainstorm	Oct-Dec	11xA	5,452	3,959	9,411	-7.8%	-14.7%
The Margin	Jan-Dec	Q	0	3,812	3,812	5.5%	5.5%
Management
African Decisions	Jan-Dec	Q	281	14,719	15,000	-3.7%	-3.7%
Afropolitan.	Jul-Jun	Q	652	8,855	9,507	0.0%	1.1%
Black Business Quarterly	Jan-Dec	Q	1,099	7,920	9,019	7.1%	7.1%
Blue Chip,	Jan-Dec	Q	2	8,957	8,959	0.6%	0.6%
Business Guide	Jan-Dec	Ann	0	1,135	1,135	-8.5%	-8.5%
Business In Durban	Jul-Jun	Q	0	0	Rebranded
Cape Business News	Oct-Dec	Mtly	34	6,105	6,139	0.1%	0.4%
Careers SA	Jul-Jun	Ann	0	13,800	13,800	0.0%	-13.8%
FA News.	Jul-Dec	AltM	110	4,759	4,869	-18.8%	-28.4%
Infocom.	Jan-Dec	Q	0	1,514	1,514	-18.6%	-18.6%
Leadership	Oct-Dec	Mtly	1,423	7,314	8,737	-5.5%	8.3%
Money Marketing	Oct-Dec	Mtly	12	6,815	6,827	-0.2%	-0.7%
Profiles Stock Exchange Handbook	Jan-Dec	Q	2,416	4,594	7,010	36.7%	36.7%
Public Sector Manager	Oct-Dec	Mtly	144	19,085	19,229	0.0%	3.5%
Salga Voice of Local Government	Jan-Dec	Q	0	9,896	9,896	1.2%	1.2%
South African Business Intergrator	Jan-Dec	2xA	0	19,722	19,722	-1.7%	-1.7%
The South African School Collection	Jan-Dec	Ann	278	5,944	6,222	-0.8%	-0.8%
Think Sales.	Jan-Dec	Q	0	0	No submission
Top 500 SA's Best Companies,	Jan-Dec	Ann	0	0	No submission
Top Women in Business & Government	Jul-Jun	Ann	0	0	Changed cycle
Vision 2030	Jan-Dec	Ann	0	0	No submission
Mining & Quarrying
African Mines Handbook	Jan-Dec	Ann	655	1,222	1,877	-3.2%	-3.2%
African Mining	Jul-Dec	AltM	391	2,095	2,486	-14.2%	-21.7%
African Mining Brief	Jul-Dec	AltM	8	959	967	0.9%	9.3%
Earthbroker	Oct-Dec	Mtly	0	5,382	5,382	5.0%	4.6%
Inside Mining..	Jul-Dec	AltM	37	3,524	3,561	-0.5%	-2.2%
Mining & Minerals Product Review	Jul-Dec	AltM	92	3,285	3,377	-12.2%	-17.7%
Mining Decisions	Jan-Dec	2xA	0	7,896	7,896	16.2%	16.2%
Mining Mirror	Oct-Dec	Mtly	204	1,736	1,940	-19.1%	-38.6%
Mining Prospectus	Jul-Dec	AltM	0	9,097	9,097	5.8%	5.6%
Mining Review Africa.	Oct-Dec	11xA	0	4,645	4,645	1.0%	0.0%
Mining Weekly	Oct-Dec	Wkly, Fr	3,143	6,936	10,079	-5.1%	-3.7%
Modern Mining	Oct-Dec	Mtly	0	5,047	5,047	-0.5%	11.9%
Modern Quarrying	Jan-Dec	Q	0	2,467	2,467	0.1%	0.1%
Quarry Southern Africa	Jul-Dec	AltM	167	1,845	2,012	-3.5%	-24.4%
SA Mining.	Jul-Dec	AltM	0	4,849	4,849	-13.3%	-1.7%
Property
Blue - Atlantic Seaboard & City Bowl	Jan-Dec	Q	0	9,900	9,900	New Member
Seeff Property Pages - Altantic Seaboard & City Bowl	Jul-Dec	AltM	0	0	Changed Frequency
The Greeff Magazine	Jan-Dec	3xA	0	29,500	29,500	-35.3%	-35.3%
Retail
DIY And Industrial Trade News	Oct-Dec	Mtly	1	9,940	9,941	125.6%	135.4%
Hardware Africa Magazine	Jan-Dec	Ann	0	0	No Submission
International Independent Trader	Oct-Dec	Mtly	0	7,634	7,634	Non Payment	Certificate Withdrawn
Pharmacy Magazine (former Frontshop)	Oct-Dec	Mtly	0	2,741	2,741	-15.3%	-13.4%
Pharmacy Retailer	Oct-Dec	Mtly	0	7,718	7,718	Certificate Withdrawn
Spotong	Jan-Dec	Q	0	11,107	11,107	-1.5%	-1.5%
Supermarket and Retailer	Oct-Dec	Mtly	184	5,089	5,273	14.2%	-37.3%
The International Convenience Store Retailer.	Oct-Dec	11xA	0	8,171	8,171	Certificate Withdrawn
The International FMCG Retailer.	Oct-Dec	11xA	0	7,578	7,578	Certificate Withdrawn
The International Hardware Retailer.	Oct-Dec	11xA	0	8,334	8,334	Certificate Withdrawn
Trader's Friend - Convenience Stores, FMCG Franchises and Chain Stores	Oct-Dec	Mtly	0	12,386	12,386	Re-branded
Trader's Friend - Independent Retailers and Wholesalers	Oct-Dec	Mtly	0	16,902	16,902	Re-branded
Trader's Friend.	Jul-Dec	AltM	0	0	Changed Frequency	Changed Frequency
Transport and Logistics
Fleet.	Oct-Dec	Mtly	0	0	Resigned
Focus on Transport & Logistics	Oct-Dec	Mtly	26	6,758	6,784	0.0%	8.0%
Freight & Trading Weekly	Oct-Dec	Wkly, Fr	512	3,685	4,197	-2.4%	-0.9%
Future Trucking & Logistics.	Oct-Dec	Mtly	0	0	Resigned
Truck & Bus	Oct-Dec	11xA	7	4,563	4,570	-6.3%	14.5%
Trucks and Heavy Equipment News..	Jan-Dec	5xA	0	6,831	6,831	-3.1%	-3.1%

Custom Magazines

The category declined by 11.9% in the prior quarter. This is a big increase on the small decline of 0.3% in Q3 2018. However, its decline of 17.8% on the prior year is a few percentage points better than Q3’s 20.5%.

Kids Super Club showed good movement with a 9.5% increase over the prior quarter and 11.7% over the prior year. Forum Tydskrif had a 5% increase over the prior quarter and over the prior year. Fresh Living and Club X both increased over the prior quarter (3.2% and 3.9% respectively) but declined over the prior year. Fresh Living had a 3.3% decline and Club X an 3% decline.

Electrical Engineering
Publication name	Period	Frequency	Paid circulation	Free circulation	Total circulation	% change quarter	% change year
WattNow..	Oct-Dec	Mtly	0	13,387	13,387	-3.0%	-5.0%
Entertainment
DSTV Premium Mag / Tydskrif	Oct-Dec	Mtly	0	0	Discontinued
Prive	Jul-Jun	Q	0	25,716	25,716	0.0%	-1.0%
Family Interest
Crawford Times	Jan-Dec	Q	0	10,471	10,471	0.6%	0.6%
Taalgenoot..	Jan-Dec	Q	68,244	36	68,280	-1.2%	-1.2%
Trinitonian	Jan-Dec	Q	0	5,800	5,800	-0.9%	-0.9%
Farming
Dairy Mail, The.	Oct-Dec	Mtly	24	3,681	3,705	-2.7%	-3.0%
Rooi Vleis / Red Meat,	Jul-Dec	AltM	1	12,421	12,422	2.3%	1.4%
Wolboer / Wool Farmer.	Jul-Dec	AltM	0	4,964	4,964	-1.6%	0.0%
Health & Wellbeing
Fitlife.	Oct-Dec	Mtly	28,357	4,329	32,686	-0.5%	17.6%
Journal of Endocrinology, Metabolism & Diabetes SA	Jul-Jun	3xA	0	1,534	1,534	0.0%	-13.9%
Jump	Jul-Jun	4xA	0	123,916	123,916	0.0%	9.4%
Life Healthcare	Jul-Jun	4xA	0	85,714	85,714	0.0%	-1.1%
SA Family Practice.	Jul-Dec	AltM	0	0	Resigned
SA Journal of Gynaecological Oncology	Jul-Jun	2xA	0	1,075	1,075	0.0%	-1.4%
SA Pharmaceutical Journal.	Jul-Dec	10xA	10	6,648	6,658	0.2%	2.1%
SA Pharmacist's Assistant (SAPA)	Jul-Jun	Q	0	4,919	4,919	0.0%	0.3%
South African Medical Journal	Oct-Dec	Mtly	479	14,177	14,656	-0.3%	0.3%
Southern African Journal of Anaesthesia &Analgesia	Jul-Dec	AltM	2	2,137	2,139	-0.6%	3.7%
The South African Journal of Clinical Nutrition	Jul-Jun	Q	4	1,793	1,797	-3.0%	-11.9%
Wound Healing Southern Africa (WHSA)	Jul-Jun	2xA	2	1,687	1,689	0.0%	-10.1%
Home
Fresh Living / Kook en Kuier	Oct-Dec	Mtly	305	450,795	451,100	3.2%	-3.3%
Living Space..	Oct-Dec	Mtly	61,159	3,203	64,362	-0.9%	-5.8%
My Kitchen..	Oct-Dec	Mtly	106,542	4,626	111,168	0.9%	7.6%
Industry Specific
Estate Living,	Oct-Dec	Mtly	0	19,180	19,180	New Member
Forum Tydskrif	Jan-Dec	Q	0	148,045	148,045	5.0%	5.0%
J S E	Jan-Dec	Q	2,170	15,475	17,645	-0.6%	-0.6%
Lifting Africa	Jul-Dec	AltM	0	3,779	3,779	-9.3%	2.0%
SA Franchise Warehouse.	Jul-Dec	AltM	0	0	Resigned
Sea Rescue	Jul-Jun	2xA	0	84,010	84,010	0.0%	3.5%
Servamus	Oct-Dec	Mtly	11,802	91	11,893	-2.0%	-7.9%
Solidarity Magazine / Solidariteit Tydskrif	Jul-Dec	6xA	0	162,546	162,546	2.3%	6.1%
Sonke Magazine,	Jul-Jun	3xA	0	47,999	47,999	0.0%	0.7%
TAPPSA Journal.	Jan-Dec	Q	0	0	Discontinued
In-flight
High Life SA	Oct-Dec	Mtly	0	16,490	16,490	0.0%	-0.1%
In Flight Magazine	Oct-Dec	Mtly	0	17,448	17,448	10.7%	12.5%
Indwe	Oct-Dec	Mtly	0	9,659	9,659	New Member	-53.0%
Kulula Khuluma	Oct-Dec	Mtly	0	20,952	20,952	-0.1%	0.1%
Mango Juice	Oct-Dec	Mtly	0	22,466	22,466	9.6%	38.0%
Sawubona	Oct-Dec	Mtly	0	68,900	68,900	-21.6%	-22.3%
Skyways	Oct-Dec	Mtly	4	24,000	24,004	0.0%	0.0%
Leisure
Cheers	Jul-Dec	6xA	0	34,800	34,800	0.1%	0.0%
Equinox	Jul-Dec	AltM	0	36,383	36,383	0.2%	-5.1%
Fancourt Lifestyle and Leisure	Jan-Dec	2xA	0	0	Discontinued
Legacy Inspires	Jul-Jun	3xA	0	22,903	22,903	0.0%	24.7%
Nedbank Golf Challenge	Jul-Jun	Ann	0	15,800	15,800	0.0%	-10.7%
onRoute	Jul-Jun	Q	0	12,283	12,283	0.0%	-0.2%
Private Edition	Jul-Jun	Q	0	14,494	14,494	0.0%	-8.8%
Signature : Diners Club	Jan-Dec	2xA	0	0	Discontinued
Slow Magazine	Oct-Dec	Mtly	0	12,138	12,138	0.7%	-9.6%
Taste.	Oct-Dec	11xA	28,745	980	29,725	1.9%	4.5%
Team SA former (Road To Tokyo)	Jan-Dec	Q	3,457	14,136	17,593	60.6%	60.6%
Wild	Jul-Jun	Q	64,333	110	64,443	0.0%	-0.7%
Male
Man	Oct-Dec	Mtly	55,487	4,184	59,671	1.1%	-12.1%
Tech..	Oct-Dec	Mtly	55,150	5,361	60,511	3.7%	-7.3%
Medical and Allied Health
Bounce (Formerly Bankmed)	Jul-Jun	3xA	0	107,632	107,632	0.0%	-34.7%
Medi - Clinic Family	Jul-Jun	Q	0	64,843	64,843	0.0%	9.3%
Motoring
Motor..	Oct-Dec	Mtly	34,619	6,047	40,666	10.6%	-5.0%
Professional
Accountancy SA	Oct-Dec	11xA	0	25,964	25,964	8.4%	-6.0%
Acumen,	Jul-Jun	Q	2	14,700	14,702	0.0%	-0.5%
Architecture Journal of SA Institute of Architects	Jul-Dec	AltM	252	4,329	4,581	-0.2%	1.6%
De Rebus	Oct-Dec	11xA	157	22,611	22,768	1.0%	-1.8%
Digest of South African Architecture	Jan-Dec	Ann	1,232	7,330	8,562	-2.2%	-2.2%
Strategic Marketing Magazine.	Jan-Dec	4xA	0	0	Non Payment
TAXtalk	Jul-Dec	AltM	367	5,631	5,998	-1.4%	-10.0%
The Journal Of The SAIMM	Oct-Dec	Mtly	39	3,752	3,791	0.5%	0.7%
Retail
Ackermans Club (formerly A-Plus)	Jul-Dec	8xA	0	0	Discontinued
Clicks Club Card.	Jul-Dec	AltM	7,725	367,792	375,517	-19.8%	-15.0%
Club Magazine	Oct-Dec	Mtly	439,883	6,959	446,842	0.8%	-7.2%
Edgars Club Magazine	Oct-Dec	Mtly	0	193,918	193,918	0.2%	-49.8%
Jet Club	Jul-Dec	10xA	0	401,503	401,503	-10.9%	-11.5%
Sport and Hobby
SA Hunter/Jagter.	Oct-Dec	Mtly	45,392	0	45,392	-1.9%	-2.4%
Soccer Club	Oct-Dec	Mtly	74,506	3,526	78,032	4.0%	-0.5%
Sports Club.	Oct-Dec	Mtly	142,727	3,972	146,699	2.5%	-4.5%
Travel, Tourism & Hospitality
AA Traveller	Jan-Dec	Q	56,591	871	57,462	-4.4%	-4.4%
Best of Cape Town Central City.	Jan-Dec	Ann	0	55,075	55,075	-7.9%	-7.9%
Escapes	Oct-Dec	Mtly	44,247	3,405	47,652	-2.1%	-14.9%
Moments magazine	Jan-Dec	6xA	0	3,305	3,305	10.9%	10.9%
Premier	Oct-Dec	Mtly	0	13,951	13,951	0.7%	-9.9%
Woman's General
Balanced Life	Oct-Dec	Mtly	75,910	3,795	79,705	-2.4%	-15.7%
Youth
ClubX	Oct-Dec	Mtly	102,255	3,006	105,261	3.9%	-3.0%
Kids Super Club.	Oct-Dec	Mtly	129,382	8,325	137,707	9.5%	11.7%

Free Magazines

In contrast to Q3 2018, Free Magazines a huge decline of 38.3% (vs. 0.7% in Q3) compared to the prior quarter, and by 40.2% (vs. 11% in Q3) on the prior year.

Publication name	Period	Frequency	Circulation	% change quarter	% change year
Botswana Advertiser.	Oct -Dec	Wkly, Fr	91,048	-1.3%	5.1%
Get It (Ballito to Umhlanga)	Oct -Dec	Mtly	19,719	0.2%	0.8%
Get It (Bloemfontein)	Oct -Dec	Mtly	14,765	0.0%	0.0%
Get It (eMalahleni - Middelburg)	Oct -Dec	Mtly	14,882	-0.2%	-0.3%
Get It (Highway)	Oct -Dec	Mtly	19,801	0.2%	0.2%
Get It (Joburg East)	Oct -Dec	Mtly	24,383	0.0%	0.0%
Get It (Jo'burg South)	Oct -Dec	Mtly	24,660	0.0%	0.0%
Get It (Jo'burg West)	Oct -Dec	Mtly	23,006	-5.2%	-5.5%
Get It (Lowveld)	Oct -Dec	Mtly	14,325	0.0%	0.0%
Get It (Northern KZN)	Oct -Dec	Mtly	13,140	3.6%	-7.6%
Get It (Northern Suburbs Joburg)	Oct -Dec	Mtly	29,835	0.2%	0.2%
Get It (Pretoria)	Oct -Dec	Mtly	19,600	1.4%	-0.2%
SANParks Times	Jul -Jun	Q	99,900	0.0%	0.1%
The Bay Magazine	Oct -Dec	Mtly	Resigned

Web traffic and email newsletter net delivery

A total of 102 titles have submitted web traffic data and 34 titles submitted email net delivery data.

Newspapers ABC Q4 2018: 2018 ends on a low for newspaper industry

Danette Breitenbach 14 Feb 2019

Danette Breitenbach

About Danette Breitenbach

Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.