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The judges described the newsletter as "bold, crisp, clear and colourful" and were particularly impressed by its superb use of language, great energy and highly participative feel. Its vibrancy "compels you to take note and digest the content," they agreed.
Says Esme Arendse, chief communications officer for Old Mutual Emerging Markets (OMEM): "That's a Wrap has proved to be a fantastic tool to engage with Old Mutual staff, and the internal communications team has worked hard to increase its appeal, relevance and interactivity. We are delighted that Old Mutual has received recognition for the excellence of this online communication."
The internal online newsletter underwent a major redesign during 2010, to make it more contemporary, interactive and fully readable on mobile devices. It is distributed to all staff in Old Mutual South Africa and the executive committee teams in the other emerging markets in Africa, Latin America, India and China.
That's a Wrap is edited and produced by digital media editor Kirsten Dewar and the internal communications team.
Old Mutual's monthly internal magazine, Amicus, was also highly commended by the judges and was ranked a finalist in the Best Internal Magazine category. It was awarded certificates for Excellence in Writing and Communications, and its editor, Marianne Holtman, was a finalist in the Best Editor category. It's a printed publication that is now also available to employees online.
Kirsten Dewar offers 10 tips for online communicators: