ECR Europe forum to tackle demanding shoppers
In a changing world in which shoppers are increasingly demanding, while the global economy heads into recession, looking for new solutions is more vital than ever. The European Efficient Consumer Response (ECR) aims to offer those solutions at a seminar to be held in Barcelona from 3 - 5 June 2009.
The ECR collaborative approach of efficient delivery of value to consumers is more topical than ever, with plenary speakers tackling the difficult issues of:
- Our changing world
- Shoppers - their demands, our solutions
- Making sustainability work
Javed Ahmed
Dick Boer
Heading the programme will be the ECR Europe Manufacturing and Retail Co-chairs:
- Javed Ahmed, Executive Vice-President Europe, Reckitt-Benckiser
- Dick Boer, Executive Vice-President and COO, Europe, Royal Ahold
Among the other speakers:
- Doug Baillie, President Western Europe, Unilever
- Zygmunt Mierdorf, Member of the Management Board, Metro AG
- Rodney Fitch, Chairman of Fitch
- Philip Clarke, International and IT Director, Tesco
Delegates will have the opportunity to delve more deeply into the issues and dialogue with industry leaders at breakouts clustered by theme:
- Shopper, Sustainability, Supply Chain,
- Enabling Technologies, Business Strategies, Pharma and Parapharmacy
The first morning of the event will be devoted to a special seminar reflecting that fact that OTC pharmaceuticals are in many countries - and the number is growing - making a key contribution to fast-moving consumer goods businesses.
To find out more about this special seminar 'A very healthy business?', visit: forum.ecrnet.org.
