Sandton City wins Spectrum Award for shopping centre marketing

At its 20th Annual Congress, currently under way at the Sandton Convention Centre, the coveted top award - the Spectrum Award - was won by Sandton City. Sandton City is owned by Liberty Group and Pareto Limited and managed by JHI Retail. Marketing Concepts undertakes the marketing of Sandton City.

Amanda Stops, SACSC CEO, says, “Marketing is a fundamental element of any successful shopping centre. This year’s SACSC Footprint Marketing Award winners were again judged to a global standard and can stand proud with top shopping campaigns worldwide. They consider meaningful impacts, taking into account each marketing campaign’s strategy and objectives, creativity, implementation and cost-effectiveness.”

Gold awards

This year, 33 awards were presented, of which only eight were gold awards. All Gold SACSC Footprint Marketing Awards are automatically entered into the International Council of Shopping Centres’ Viva Awards. This global awards campaign will be judged early in May 2017.

Sandton City earned the coveted Spectrum Award for its ‘Empty Shop’, which saw it give customers a unique way and opportunity to donate clothing, accessories, toys and children’s books in good condition to give to a worthy cause. Sandton City won a Gold Footprint Award for this CSI initiative in the Community Relations category, to qualify as a finalist for the Spectrum Award.

Sandton City was also the only shopping centre to receive multiple Gold Footprint Awards. It clinched its second gilded trophy for its advertising of the Ecomobility Festival, which took place in Sandton Central, directly surrounding Sandton City. It scooped its third gold distinction for its Christmas Share the Joy campaign, in the sales, promotions and events category, for its festive holiday season marketing.

Brooklyn Mall and Brooklyn Square won a gold award in the integrated marketing category for its Brooklyn Loves campaign. This Pretoria shopping centre is owned and managed by Growthpoint Properties and Bespoke Marketing Consulting undertakes its marketing.

Cradlestone Mall took home a gold award for its Hangers for Hope community relations initiative. The mall is owned by Sasol Pension Fund, Pivotal and Retail Africa, managed by Broll and marketed by Bespoke Marketing.

Menlyn Park Shopping Centre received gold for the grand opening of its expansion and renovation with its Grocery Avenue launch campaign. The mall is owned by Pareto Limited, managed by Mowana Properties and marketed by Primedia Lifestyle.

Westwood Mall rounded out the gold awards with its honours for its Get Tapping intervention campaign in the sales, promotions and events category. It is owned by Atterbury and Leaf Properties, managed by Broll and marketed by Mustard Seed Relationship Marketing.

Kolonnade Retail Park claimed gold for its Mandela Day 67-Minute Walk for Joost’s J9 Foundation in the community relations category. The retail park is owned by Sasol Pension Fund, managed by JHI and marketed by DHMC.

“The SACSC Footprint Marketing Awards are held in high esteem by our dynamic industry and acknowledge the significant contribution made by malls and their marketers. They have become an excellent benchmark of retail marketing innovation and marketing talent in South Africa and, as such, continue to receive strong support,” concludes Stops.