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Takealot donations to keep SA Beautiful

2 Dec 2013

As part of their World AIDS Day initiative, on Friday 29 November 2013, Takealot.com donated over 700 books to its charity partner, Beautiful Gate, with a retail value of R125,900. Beautiful Gate is a charity based in Crossroads that addresses the issues of HIV/AIDS and its impact on local children, families and the community.

Kim Reid, the CEO of Takealot.com said "To date our customers have contributed over R1.25m to the Beautiful Gate initiative. Our partnership with Beautiful Gate is an important part of our identity, and we were delighted to be able to contribute books to the Beautiful Gate Resource Centre, as well as to the local community."

Takealot.com offers their customers the opportunity to donate R5 every time they checkout on the site. To date over 40,000 customers have opted to make a contribution, and these contributions have become an important source of funding for Beautiful Gate.

Vaughan Stannard, the Executive Director of Beautiful Gate commented "We started Beautiful Gate 20 years ago to help address the impact of HIV/AIDS. We are grateful to partners like takealot.com whose ongoing support helps to deliver much needed services to children and families in this community. Beautiful Gate would like to thank all takealot.com customers for not just buying a lot, but also giving a lot."