Informal Retailing News South Africa

Vuka! campaign reveals Heart Boy

The theme for this year's M-Net's Vuka! Awards was "art with a heart" and to promote the campaign, a young boy interrupted reporters and presenters by appearing out of the blue, giving them a little red heart, and then melting into the distance as quickly as he'd arrived.
Katlego Dlamini
Katlego Dlamini

At the award ceremony, held last week, guests met 12 year-old Katlego Dlamini, a Grade Six pupil at Theo Wassenar Laerskool. He is an aspiring actor who learned to get over his initial nerves after his first audition at the age of six and has never looked back. Acting, he says, gives him a break from playing with his friends and he also gets a kick from seeing himself on TV. "I just like to make people smile," he said.

M-Net's director of corporate marketing and communications, Koo Govender, added "He was the perfect ambassador for the campaign. He showed us all that a small gesture with a good heart can have a huge impact."

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