Mall store directory at the touch of a screen

"The Touch Screen Directories are 46 inch portrait positioned, full LCD High Definition plasma screen TV's," says Primall Media's Darren Katz.

"They are intended to ease the consumer's shopping experience, whether they are familiar with that particular mall or not. The Touch Screen Directories will allow consumers to search for a store, product or brand name and be easily directed to that point."

The advertising opportunities for marketers are numerous. "The use of animation and movie clips heighten the quality of advertising for marketers," says Katz. "When the touch screens are not in use, full colour, high definition advertising will cover the full 46 inch screen and capture the attention of mall-goers.

"Whilst consumers are utilising the touch screen interface, half screen full colour high definition ads will air above the navigation panel.

"Available banner ads are interactive when touched, and will link directly to the desired store or brand being searched. Paid for store listings will include the company's logo, picture slideshow of the shop front, text and up to five multiple store listings."

There are currently two advertising packages available to marketers: the VIP In Centre Package for main retailers and shop owners and the VIP Catalogue Package for brands wanting to display digital brochures of its products. The latter includes a picture slideshow, information or specifications of products, maps, directions, video clips and enquiries to name a few.

"We are very excited to launch our Touch Screens which have been months in planning," says Katz. "Primall Media anticipates a great response to this latest communication tool to hit the shopping centre market."