Through an exclusive deal with Amazon, the group is able to offer both the Kindle Keyboard 6" 3G and Wi-Fi device, providing 3G connectivity for life in areas that are supported, and the Keyboardless 6" Wi-Fi device.
It also provides support for readers of Kindle e-books, with in-store technicians trained to set up customers' Amazon accounts - making the experience of buying and using a Kindle product seamless.
Incredible Connection CEO, Dave Miller, says that offering South African consumers access to Amazon Kindle is part of the group's ongoing focus on providing an end-to-end technology solution to its customers.
"Obviously, we want to give our customers the kind of product access that they would get anywhere else in the world. Kindle is a massive seller, globally. Amazon reported earlier this year that its sales of e-books through Kindle had exceeded its sales of both soft and hard cover printed books.
"Analyst predictions that Kindle would fade away once the iPad came to market have been proven wrong because the two devices serve very different markets. Kindle is much cheaper, is not a computer and focuses purely on mimicking the way a book is read. Therefore, sales have rocketed all over the world.
"Accordingly, we felt that those of our customers who are avid e-book readers deserved access to a device that supports their lifestyle choices.
"At the same time, our strategy is tightly focused on ensuring that we provide lifecycle support for whatever technology our customers buy. Our market research shows that customers are less interested in specific products than in the way technology can help them achieve the lifestyle they are aiming for."
The Kindle Keyboard device retails at R2 499.95 and the Keyboardless one at R1 499.95. A range of covers, including a leather one with a reading light, is also available.
