"We are excited to bring broadcast Mobile TV to the South African market after running a successful trial for a number of years. As previously communicated, broadcast mobile TV is a long-term opportunity that will require significant investment. The technology and business models are still evolving globally and it will take many years to see any returns on this investment. However, it is important for the development of South Africa's ICT engineering capability that we constantly experiment on the cutting edge of new technologies", commented Imtiaz Patel, CEO MultiChoice South Africa Group.
"The company is built on innovation and it is this approach that has resulted in numerous firsts in our industry. We were one of the first in the world to launch digital satellite television. We also pioneered Dual View (now Xtraview) globally and the Personal Video Recorder (PVR), High Definition (HD), and DStv on Demand have all been African firsts."
"The Digital Video Broadcast Handheld (DVB-H) technology rolled out for broadcast Mobile TV in South Africa offers excellent digital sound and picture quality whilst making efficient use of the allocated spectrum. The DVB-H mobile TV technology is not to be confused with the recently launched DStv mobile streaming service that utilises the mobile network operators' 3G networks. The independent mobile TV broadcast network allows users unlimited access to the channels available on the service without the payment of data charges," commented Mark Rayner, GM of DStv Mobile South Africa.
The DVB-H enabled cellphones currently available in the South African market are the Nokia 5330, Nokia N96 and ZTE F900. The company is in discussion with various cellphone manufactures and is confident that more DVB-H enabled phones will be available in the South African market soon.
The new Mobile TV decoder, the Drifta, is a separate device that receives the broadcast signal and relays it over WiFi to a range of WiFi-capable laptops, PCs, tablets and smartphones. At launch, the Drifta supports Windows and iOS devices such as the iPhone, iPod touch and iPad. The Drifta will be available from major retailers from 1 December and the service can be activated via the company's call centre or the new website. DVB-H cellphones will be made available through mobile network operators, Vodacom, MTN and Cell C and the subscription is activated directly off the handset.
Blackberry OS, Symbian 3 and Android applications are in development and more devices will be enabled soon.
Network coverage is available in the major centres of Johannesburg, Pretoria, Soweto, Cape Town, Port Elizabeth, Polokwane, Mbombela, Rustenburg, Bloemfontein and Durban.
The frequency spectrum allocated to mobile broadcasting currently enables 15 channels via DVB-H technology. This spectrum was licensed to both MultiChoice (60%) and e.tv (40%) who will be offering pay and free-to-air services respectively.
The channel line-up on the bouquet will initially include a selection of SuperSport channels (1, 2, 3 and Blitz), Africa Magic, Cartoon Network, Trace and a DStv Events Channel. The e.Mobile bouquet contains the eNews Channel and Channel O. More channels on both services will be announced soon.
Go to www.dstvmobile.com for more information.
