What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Revealing the secrets to effective supply chain management
Customer relations are critical to successful supply chain management (SCM). Who are the customers to the SCM organisation? They include logistics, manufacturing, sales, services, users, senior management, shareholders - practically anyone who may be touched by the supply chain, including those internal and, to a great degree, external to the organisation.
SCM encompasses the many tasks of sourcing, routing, assembling and delivering a product or service to the right place at the right time in the right amount. SCM incorporates key business processes from across the entire organisation, and successful SCM is an important factor in business performance.
As David Blanchard concisely explains in his book, Supply Chain Management Best Practices, "When you are out of stock, you're out of business." This simple, clear statement kept reverberating in my mind as Blanchard illustrated the successes and failures from real-life business scenarios in order to present various lessons and best practices for SCM.
As I read through the various scenarios Blanchard discusses, one thing that stood out above the rest was his emphasis on taking responsible action and preventing anyone along the supply chain from becoming complacent. Complacency creates delay, waste and other problems - all of which are not only detrimental to effective supply chain management, but also to achieving a company's overall business objectives.
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