Adidas left with Yeezy stock worth more than $500m

Source: www.unsplash.com

In a report by the The Financial Times the brand is now trying to sell the sneakers to minimise losses.

Ye and Adidas break up: Why brand marriages sometimes go bad

Pankhuri Malhotra  10 Nov 2022

The report stated that Yeezy made up 7% of the German brand’s sales in 2022.

Adidas dropped West after he made anti-Semitic remarks in October.

In November Adidas announced that it would be investigating West after reports were made that he had acted inappropriately with staff members.