Singer Jameel Webster, who teamed up with producer Rowan Blem; and singer Phathiswa Magangane who paired with guitarist James Cross, were selected by Liqui-Fruit to compose a song that will reflect the brand’s campaign. The artists spent three weeks at Cape Town’s We Love Jam studios perfecting their song-writing craft under the guidance of industry experts, Hylton Mowday, Arnold Vermaak and Jeremy de Tolly and the result was a selection of music inspired by the brand’s summer campaign.
“The brand has always celebrated invigorating experiences that make one feel fully alive, which is why we selected music as the channel to express that feeling. To bring this to life, we made use of our talent network to source and review around 200 artists, then shortlisted around 60 potential musicians and had them come in for an idols-style casting session, where we selected our finalists. We’re excited about this initiative and our aim is to give emerging artists a platform to collaborate and work with music mavericks in order to create a refreshing new sound that will inspire our consumers to live life fully,” comments Lienkie van Eeden, Liqui-Fruit’s brand manager.
Magangane and Cross’s song titled ‘Summer Dreams’, paints a picture that gives the listener a nostalgic summer feeling, while Webster and Blem composed a singalong tune 'Ready to Go' that is expected be a hit with festivalgoers. Consumers can visit the Facebook page to vote for their favourite song.
