Packaging is ultimately a marketing function, it is the final marketing message your customers will see before purchasing your product. If you are selling at a retail store your packaging can be a major factor in determining the success of your product.
Today, to break through the clutter of the hundreds of other competing products out there it pays to be different. Look at what your competition is doing, and make sure you have an innovative and unique look. Innovation in packaging will get your product noticed, it will help build your brand, and it will give your product some personality. Whether you like it or not your product is initially going to be judged by your packaging.
So, how do you create innovative packaging?
Get answer here
