What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
US consumers less confident
BIGresearch, a leading US-based online market intelligence and Internet powered marketing research company, has just released a report showing US consumers remain concerned about many issues relating to the present state of the US economy.
Main points of concern include...
• Falling confidence in wake of bank busts, economic turmoil
• Practicality in spending reaches new high
• “More” layoffs expected over next 6 months
• THE consumer mantra: Decrease overall spending
• Apparel: Cutbacks in style not expected
• Wal-Mart = Winner in Shoes
• Consumers brew a spooky 90 Day Outlook for October
Read the executive report here
