Eco-friendly insurance

The insurance product, which has enjoyed much success in both the UK and Australia, gives policyholders the opportunity to use their insurance to counter the damage done by their cars and homes to the environment by offsetting their carbon emissions.

"There is an increasingly informed and activist consumer base demanding safer products and brands that contribute to the wellbeing of the communities they draw resources from. This policy is a response to this demand," explains Bradley Du Chenne, spokesperson for the company.

"Two percent of a policyholders' monthly insurance premium will be paid into a Green Trust, which will then donate funds to various eco-charities and organisations.

For more information go to www.ibuyeco.co.za.