Woolworths' new brand identity for its Foodmarket was rolled out in time for the festive season at its refurbished store at Constantia Village. The new look will be rolled out across the business over time.
"We've really tried to put the 'market' back into Foodmarket," says Woolworths' divisional director of foods, Julian Novak. "Now customers will not only find all the delicious fresh food they expect to find, they'll also be able to come to us for specialist advice and service, as well as their favourite quality brands."
The store is not only lighter and brighter, with wider aisles and additional tills making shopping more pleasurable, it also features a range of speciality 'shops within a shop' including a butchery, a fishmonger, a bakery and a cheese shop. At the butchery, for example, customers will not only be able to buy the exact quantity they want of a wide range of cuts of quality beef and lamb, including free range beef, they will also be able to place special orders and get advice about the best cuts to use, cooking methods, etc.
At the fish counter, customers will be able to choose from pre-packed chilled fish or have fish cut to order. They'll also have the assurance that like all the group's seafood, the fish they buy at conforms to group's 'Fishing for the Future' initiative and has been responsibly sourced, legally caught and has full traceability. The other sections, such as cheese, bakery and wine offer similar quality and service.
In keeping with the 'market' feel, the store opens at 7.30am Mondays to Saturdays, making it the perfect place to get a fresh start to the day.