New look for Bob Martin

Designed by Paton Tupper, with the final artwork conducted by On-Line Advertising, the new packaging has a colour-coded panel for easier identification to differentiate products aimed at small, medium and large dogs and cats and ensure correct application and use.

The fresh new look of the Bob Martin Healthcare range reflects the brand personality by making use of captivating images of playful, vigorous pets in a natural setting. The bright colours create stronger on-shelf presence and highlight the brand messaging of assisting pet owners to ensure happy, healthy pets.

Bob Martin condition tablets, which have been trusted for over 100 years to supply pets' daily intake of vitamins and minerals for healthy skin and a shiny coat, will be offering an extra 20% free for a limited period to celebrate the new-look range.

It has extended its healthcare range, in response to consumer demands, with the introduction of Arthripet Extra Strong with the red colour band, a concentrated formulation to relieve moderate to severe bone and joint stiffness and rheumatic conditions in old dogs and cats, available from November 2009 at a recommended selling price of R59.99.

The new packaging includes the dual pack containing Tick and Flea shampoo and Dog spot and will retail at a recommended selling price of between R39.99-R49.99. The full new look Bob Martin pet Healthcare range is available from major supermarkets nationwide.