Foschini turns to Native

The agency, formed on the back of the merger between Brandsh, Cambrient and Stonewall+, is making a large impact through its ability to service clients comprehensively via its full service offering across proven technology platforms.

Foschini recognised this strength and are looking to utilise all facets of the groups offering in re-launching Foschini's online brand presence in a way that refreshes its consumer offering and positions it as the retail benchmark going forward.

CEO and Chief Creative Officer of Native, Jason Xenopolous comments: "Our partnership with Foschini represents a wonderful opportunity to innovate. The Internet, and social media in particular, has played a transformative role in retail marketing around the world. It is our intention to introduce some of these exciting new possibilities to South African consumers.

Louise van Wyk, Marketing Executive of Foschini says: "We are super excited about the appointment - we've been doing a lot of research and from the moment we met with Native we knew we had found the perfect brand partner, watch this space!"

Lara Bryant, Strategy Director says: "We are delighted with the appointment. Fashion conscious consumers have shown an interest in engaging with and talking about brands online. This progressive and forward thinking approach of the Foschini brand shows a willingness to integrate their consumers' online experience with the real-world experience of the brand. Native is perfectly positioned to partner and lead them into the digital age."

Native commences its relationship with Foschini with a series of brand immersions that will set the account into motion with a targeted relaunch date in early 2011.