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Advertising News South Africa

Call to entries: the D&AD Global Awards 2006

Design and advertising creatives around the world are being encouraged to celebrate creative obsession with a call to action today. The D&AD Global Awards Year 2005-6 kicks off on Tuesday, 8 November with the launch of the Call for Entries season. The announcement comes with news of category changes and the Awards' most global judging panel yet.

The easiest Awards to enter

Over the past year, D&AD has reviewed the entire Awards entry and judging process and made some significant changes which aim to make the D&AD Global Awards the easiest in the world to enter. Eight distinct sectors have been created: Broadcast, Print & Editorial, Digital & Wireless (including Gaming), 3-D Design, Direct, Branding, Integrated and Ambient. The distinction between non-English Language and English Language entries has also been removed.

A more global and prestigious judging panel than ever before

Entries to the D&AD Global Awards 2006 will be scrutinised by 309 judges from 28 countries; the most international and prestigious panel yet. Also new to 2006, judging will move to London's enormous Excel Centre in Docklands to better accommodate the increasing number of entries that D&AD receives.

South Africans nominated to the judging panel for the 2006 awards are, in the relevant categories:
TYPOGRAPHY: Garth Walker, Orange Juice Design
TV & CINEMA CRAFTS: Barry Munchick, Velocity Afrika and Mike Schalit, Network BBDO
PRODUCT DESIGN: Brian Steinhobel, Steinhobel Design
POSTER ADVERTISING: Graham Warsop, Jupiter
INTERACTIVE TV: Richard Fyffe, Multichoice (Africa)
INTEGRATED: Nathan Reddy, Grid

"I am very excited by the changes to the D&AD Global Awards,' said D&AD Chief Executive Michael Hockney. "They reflect our determination for the Yellow Pencil to remain the best and most coveted Award in advertising and design. This year we hope to see more entries than ever before."

Last year, 24 000 pieces of work were entered by 59 nations in 30 different categories and 187 sub-categories, and were judged by 268 judges from 23 countries. In all, there were 127 Nominations, 60 Yellow Pencils (Silver Awards) awarded, 4 Black Pencils (Gold Awards) awarded; and a total of 751 pieces of work were selected for the D&AD Annual 2005 as a record of the best of the year

The Awards entry deadline for next year is 27 January 2006. Entries to the D&AD Global Awards 2006 must have been first broadcast, published or launched between 1 January and 31 December 2005. Visit http://www.dandad.org/awards06 for further information.

About D&AD:

D&AD is a not-for-profit organisation that represents the international design, advertising and creative communities. More than any other organisation, D&AD sets industry standards, educates and inspires the next generation and promotes the importance of creativity, innovation and ideas within the business community. Visit www.dandad.org for further information.

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