Olay expands celebrity marketing with Kelly Rowland

Kelly Rowland is the new face of Olay. Source: Olay.

The partnership positions Rowland’s demanding schedule — from late nights and travel to rehearsals and performances — as the backdrop for the skincare range, which brings together multi-benefit products designed to leave skin looking refreshed, plump and radiant.

For Rowland, the collection is built around keeping her skincare routine simple while dealing with the effects of a busy lifestyle. Olay says the formulas are designed to help skin recover from the signs of fatigue and everyday stress.

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“Kelly brings confidence, authenticity and a real understanding of what it means to balance a full life without sacrificing personal care,” said Gwynedd Davis, brand vice president of North American Skincare, Procter & Gamble. “That makes her a natural partner for the Olay Super Collection. Women lead incredibly full lives, and Kelly is no exception. The demands of packed days can take a toll on skin, but it does not have to look that way. Olay’s Super Collection helps skin bounce back while fitting easily into an existing routine. Effective skincare should feel less like one more thing to manage and more like a simple way to keep up with life.”