Exploring the emotional and experiential journeys of fascinating individuals, whose everyday lives both astonish and resonate, the channel embodies the hallmark characteristics of the brand through innovative storytelling and powerful narrative.
The new channel complements the existing sister networks National Geographic Channel and Nat Geo Wild. It represents the next progression in National Geographic Channels International's (NGCI) expanding portfolio of networks. The network will be available in HD and both linear and non-linear formats across Europe, Middle East and Asia-Pacific.
The channel will feature stories of notable individuals and fascinating subcultures found across the globe through programmes such as David Rocco's Dolce Vita, Food Lover's Guide to the Planet, Ladyboys, Don't Tell My Mother and Hook, Line & Sisters.
"National Geographic has covered stories of people from around the world for 125 years and the international launch of Nat Geo People is a natural, strategic extension for NGCI, offering an exciting new way to deliver this kind of content with heart and impact," said Ward Platt, CEO of NGCI.
"It will bring viewers emotional and entertaining true stories of real people; think of it as real TV as opposed to reality TV. Our focus is on compelling characters who take you into riveting subcultures and on exhilarating adventures," added Hamish Mykura, NGCI's executive VP and head of international content. "The brand's female viewers enjoy shows about people and cultures and we wanted to give those stories a home."
The content and programming strategy will be overseen by the group's global content hub team based in London, under the leadership of Mykura with significant input from programming teams in local markets.
For more information, go to www.natgeotv.com.