#CannesLions2016: Entertainment Lions winners!

24 Jun 2016

The 2016 Cannes Entertainment Lions award ceremony resulted in 61 awards in total.

The Grand Prix award went to VRSE.Works LA for their 'The Displaced' work for client New York Times' NYT VR in the Innovation in Visual Storytelling and Branded Entertainment category.

This virtual reality experience, from Vrse.works was honoured by the jury for its experiential power, placing viewers directly inside the global refugee crisis and signalling VR’s arrival into the mainstream. Jury President, Jae Goodman, Chief Creative Officer & Co-Head of CAA Marketing, said, “ The New York Times embarked on The Displaced as far more than an extension of their editorial platform, and in doing so they have catapulted their brand forward. To our jury, that made it worthy of the first-ever Entertainment Lions Grand Prix.”

It's a virtual reality video that tells the story of three children displaced from their homes by war.

View the full table of winning work below.

All the 2016 Entertainment Lions winners

Title	Client	Product	Entrant Company	Country	Prize
A04 (TV & Broadcast: Fiction 15 minutes or under in Length)
ORANGEAID - LAST DAY OF SCHOOL	NTUC INCOME	ORANGEAID BURSARY AWARD	BBH SINGAPORE	SINGAPORE	Silver Lion
A05 (TV & Broadcast: Fiction 15 minutes or over in Length)
LOVE LIKE THERE'S NO TOMORROW	MONDELÉZ INTERNATIONAL	LACTA	OGILVYONE WORLDWIDE ATHENS	GREECE	Silver Lion
A09 (Online: Fiction Series)
NIKEWOMEN : MARGOT VS LILY	NIKE	CLOTHING, FOOTWEAR AND ACCESSORIES	WIEDEN+KENNEDY Portland	USA	Gold Lion
A10 (Online: Fiction 15 minutes or under in Length)
BECOMING BECKHAM	H&M	H&M	ADAM&EVEDDB London	UNITED KINGDOM	Silver Lion
DADS#SHARETHELOAD	PROCTER & GAMBLE INDIA	ARIEL MATIC	BBDO INDIA Mumbai	INDIA	Bronze Lion
A11 (Online: Fiction 15 minutes or over in Length)
THE FAMILY	FORD MOTOR COMPANY	AUTOMOTIVES	VERY AGENCY Copenhagen	DENMARK	Gold Lion
A12 (Online: Non-Fiction Series )
UNFAIRY TALES SERIES	UNICEF	HUMANITARIAN AID	180LA Santa Monica	USA	Bronze Lion
"THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES	NORTON BY SYMANTEC	NORTON	GREY SAN FRANCISCO	USA	Gold Lion
A13 (Online: Non-Fiction 15 minutes or under in Length)
LOOK WHO'S DRIVING	VOLVO TRUCKS	VOLVO FMX	FORSMAN & BODENFORS Gothenburg	SWEDEN	Bronze Lion
MARRIAGE MARKET TAKEOVER	SK-II	SKINCARE	FORSMAN & BODENFORS Gothenburg	SWEDEN	Bronze Lion
WAVES OF GRACE	THE UNITED NATIONS	THE UNITED NATIONS	VRSE.WORKS Los Angeles	USA	Bronze Lion
A15 (Live Broadcast/Live Streaming)
DREAM ADVENTURES	EXPEDIA	TRAVEL	180LA Santa Monica	USA	Bronze Lion
SWITCHEROO	MARS CHOCOLATE NORTH AMERICA	SNICKERS	BBDO New York	USA	Bronze Lion
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM	Bronze Lion
WING OF LOVE	JANA	JANA NATURAL MINERAL WATER	IMAGO OGILVY Zagreb	CROATIA	Bronze Lion
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI	TARGET	RETAIL	DEUTSCH LA	USA	Silver Lion
A16 (User Generated Content in Visual Storytelling)
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND	Bronze Lion
A17 (Use of Brand/Product Integration into Existing Content)
38 YEARS LATER	TRIPLE S	TRIPLE S ADVANTAGE	J. WALTER THOMPSON PUERTO RICO San Juan	PUERTO RICO	Bronze Lion
IKEA - BIG BROTHER UNBOXING	IKEA	IKEA HOME FURNISHINGS AND APPLIANCES	McCANN TEL AVIV	ISRAEL	Bronze Lion
PEPSI PERFECT	PEPSI	PEPSI	MARKETSHARE Los Angeles	USA	Bronze Lion
A18 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent)
COCAINENOMICS	NETFLIX	NARCOS	WSJ. CUSTOM STUDIOS New York	USA	Bronze Lion
BATMAN V SUPERMAN	TURKISH AIRLINES	TURKISH AIRLINES	CP+B London	UNITED KINGDOM	Silver Lion
SHAVE FORTH	PROCTER & GAMBLE	GILLETTE BODY RAZOR	GREY NEW YORK	USA	Bronze Lion
A19 (Excellence in Production & Distribution Strategy)
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA	Silver Lion
A20 (Innovation in Visual Storytelling and Branded Entertainment )
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM	Silver Lion
THE DISPLACED	THE NEW YORK TIMES	NYT VR	VRSE.WORKS Los Angeles	USA	Grand Prix
A21 (Audio Content in Branded Entertainment)
GE PODCAST THEATRE PRESENTS THE MESSAGE	GE	GE	BBDO New York	USA	Gold Lion
B01 (Talent: Visual Storytelling)
NEVER ALONE	DIAGEO	GUINNESS	AMVBBDO London	UNITED KINGDOM	Bronze Lion
GRILLED DOGS: THE WHOPPER OF HOT DOGS	BURGER KING CORPORATION	GRILLED DOGS	CODE AND THEORY New York	USA	Bronze Lion
B06 (Talent: Sports)
#DADDO	PANTENE	PANTENE HAIR CARE	GREY NEW YORK	USA	Bronze Lion
B08 (Use of Artist/Talent Integration into Existing Content)
PEPSI + EMPIRE PARTNERSHIP	PEPSICO	TM PEPSI	OMD New York	USA	Bronze Lion
C01 (Live Brand Experience)
UNFORGOTTEN SOLDIERS	SKY TELEVISION NEW ZEALAND	HISTORY CHANNEL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND	Silver Lion
MUSEUM OF FEELINGS	SC JOHNSON	GLADE	OGILVY & MATHER Chicago	USA	Gold Lion
LE BON	LIDL	DISCOUNT FOOD	INGO Stockholm	SWEDEN	Silver Lion
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM	Silver Lion
C02 (Digital Brand Experience )
MADE BY PROFESSIONALS	PAGESJAUNES	PAGESJAUNES	SID LEE Paris	FRANCE	Bronze Lion
OUT THERE	CANADA GOOSE	OUTDOOR APPAREL	CAA MARKETING LOS ANGELES	USA	Gold Lion
C03 (Social Brand Experience)
THE SUPER BOWL DUNK	GATORADE	GATORADE	VML Kansas City	USA	Bronze Lion
THE TWEETING POTHOLE	MEDCOM	TELEMETRO REPORTA	P4 OGILVY&MATHER Panama City	PANAMA	Bronze Lion
C04 (Mobile/Device Brand Experience)
IN-A-SNAP	LOWE'S	LOWE'S	BBDO New York	USA	Bronze Lion
C05 (New Technology Brand Experience)
THE NEXT REMBRANDT	ING	ING	J. WALTER THOMPSON AMSTERDAM	THE NETHERLANDS	Bronze Lion
C06 (Cross Channel Brand Experience)
HOUSE OF LITTLE MOMENTS	UNI PRESIDENTS	UNI NOODLE	ADK TAIWAN	CHINESE TAIPEI	Gold Lion
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM	Bronze Lion
HALO 5: GUARDIANS #HUNTTHETRUTH	MICROSOFT / XBOX	HALO 5: GUARDIANS	TWOFIFTEENMcCANN San Francisco	USA	Silver Lion
GIVE EXTRA, GET EXTRA	WRIGLEY, A SUBSIDIARY OF MARSORPORATED	EXTRA GUM	ENERGY BBDO Chicago	USA	Silver Lion
C07 (Use of Brand/Product Integration into an Existing Brand Experience)
HACK IN BLACK	ACTIVSION	CALL OF DUTY : BLACK OPS 3	EDELMAN Los Angeles	USA	Bronze Lion
MA PLACE EST DANS LA SALLE	PRODISS	ENTERTAINMENT	FRED & FARID PARIS	FRANCE	Bronze Lion
C08 (Use of User Generated Content in a Brand Experience)
MTV VMA GREEN-SCREENS	MTV	2015 MTV VIDEO MUSIC AWARDS	MTV New York	USA	Silver Lion
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN	Silver Lion
C10 (Excellence in Production & Distribution Strategy in a Brand Experience)
THE DISPLACED	THE NEW YORK TIMES	NYT VR	VRSE.WORKS Los Angeles	USA	Silver Lion
C11 (Innovation in Brand Experience )
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM	Bronze Lion
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK	USA	Silver Lion
THE DISPLACED	THE NEW YORK TIMES	NYT VR	VRSE.WORKS Los Angeles	USA	Silver Lion
D02 (Live Experience Games)
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM	Gold Lion
D07 (Use of Brand/Product Integration into an Existing Game or Gaming Platform)
UNDER ARMOUR GAME CHANGER	UNDER ARMOUR	BASKETBALL	DROGA5 New York	USA	Bronze Lion
D11 (Innovation in Branded Games)
RICK AND MORTY RICKSTAVERSE	ADULT SWIM	THE ADULT SWIM TV SHOW "RICK AND MORTY"	CARROT CREATIVE Brooklyn	USA	Bronze Lion
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	UNITED KINGDOM	Bronze Lion
E01 (Visual Storytelling in Sports Entertainment)
KALEIDOSCOPE	RED BULL MEDIA HOUSE	RED BULL	RSA FILMS London	UNITED KINGDOM	Gold Lion
E04 (Social in Sports Entertainment)
#AIRLINEWAGER	AIR NEW ZEALAND AND QANTAS	AIR NEW ZEALAND AND QANTAS	HOST SYDNEY Sydney	AUSTRALIA	Silver Lion
THE HASHTAG 500	NASCAR	MOTOR SPORTS/AUTO RACING	OGILVYONE NEW YORK	USA	Silver Lion
E08 (Use of User Generated Content in Sports Entertainment)
PLAY MY TWEET	FOOT LOCKER	FOOT LOCKER	BBDO New York	USA	Silver Lion