#CannesLions2016: Entertainment Lions shortlist

The Entertainment Lions shortlist has been released, with 202 entries making it to the final round at Cannes Lions 2016.

23 Jun 2016

There are no entries from South African agencies on the shortlist:

Entertainment Lions shortlist

Title	Client	Product	Entrant Company	Country
A01 (Cinema & Theatrical: Fiction Film)
CANDIES	TARJETA NARANJA	TARJETA NARANJA	BBDO ARGENTINA Buenos Aires	ARGENTINA
CINERGÍA II	GAS NATURAL FENOSA	CINERGÍA II	ARENA MEDIA Madrid	SPAIN
A02 (Cinema & Theatrical: Non-Fiction Film)
FREE THE KIDS	UNILEVER	PERSIL / OMO	MULLENLOWE GROUP London	UNITED KINGDOM
A04 (TV & Broadcast: Fiction 15 minutes or under in Length)
ORANGEAID - LAST DAY OF SCHOOL	NTUC INCOME	ORANGEAID BURSARY AWARD	BBH SINGAPORE	SINGAPORE
MOG'S CALAMITY	SAINSBURY'S	SUPERMARKET	AMVBBDO London	UNITED KINGDOM
A05 (TV & Broadcast: Fiction 15 minutes or over in Length)
LOVE LIKE THERE'S NO TOMORROW	MONDELÉZ INTERNATIONAL	LACTA	OGILVYONE WORLDWIDE ATHENS	GREECE
A06 (TV & Broadcast: Non-Fiction Series )
RISE PHILIPPINES	NIKE BASKETBALL	NIKE RISE	AKQA London	UNITED KINGDOM
A07 (TV & Broadcast: Non-Fiction 15 minutes or under in Length)
BEHIND THE T-SHIRT	IBCC	CORPORATE IMAGE	OGILVY BRASIL São Paulo	BRAZIL
A09 (Online: Fiction Series)
NIKEWOMEN : MARGOT VS LILY	NIKE	CLOTHING, FOOTWEAR AND ACCESSORIES	WIEDEN+KENNEDY Portland	USA
THE FAMILY	FORD MOTOR COMPANY	AUTOMOTIVES	VERY AGENCY Copenhagen	DENMARK
CARMILLA	KIMBERLY-CLARK	U BY KOTEX	SMOKEBOMB ENTERTAINMENT Toronto	CANADA
A10 (Online: Fiction 15 minutes or under in Length)
CLOSE TO HOME	AT&T	AT&T	BBDO New York	USA
BACKSTAGE	APPLE	APPLE WORLDWIDE DEVELOPERS CONFERENCE (WWDC)	TBWA\MEDIA ARTS LAB Los Angeles	USA
BECOMING BECKHAM	H&M	H&M	ADAM&EVEDDB London	UNITED KINGDOM
THE GAME STARTS HERE - NEW ZEALAND	BEATS BY DRE.	BEATS BY DRE	R/GA HUSTLE London	USA
DADS#SHARETHELOAD	PROCTER & GAMBLE INDIA	ARIEL MATIC	BBDO INDIA Mumbai	INDIA
NOT COMING SOON	REMY MARTIN	LOUIS XIII	FRED & FARID New York	USA
THE RAT	NETFLIX	NETFLIX	TBWA\CHIAT\DAY Los Angeles	USA
MADDEN: THE MOVIE	EA SPORTS	MADDEN NFL 16	HEAT San Francisco	USA
OUT THERE	CANADA GOOSE	OUTDOOR APPAREL	CAA MARKETING LOS ANGELES	USA
A11 (Online: Fiction 15 minutes or over in Length)
THE FAMILY	FORD MOTOR COMPANY	AUTOMOTIVES	VERY AGENCY Copenhagen	DENMARK
A12 (Online: Non-Fiction Series )
UNIMPOSSIBLE FILMS	GE	GE	BBDO New York	USA
UNFAIRY TALES SERIES	UNICEF	HUMANITARIAN AID	180LA Santa Monica	USA
"THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES	NORTON BY SYMANTEC	NORTON	GREY SAN FRANCISCO	USA
THE LAB	CANON AUSTRALIA	CANON CAMERA	LEO BURNETT SYDNEY	AUSTRALIA
COCAINE: NARCOS, SICARIOS AND PERU	NETFLIX	NARCOS	VICE MEDIA Brooklyn	USA
A13 (Online: Non-Fiction 15 minutes or under in Length)
COCAINENOMICS	NETFLIX	NARCOS	WSJ. CUSTOM STUDIOS New York	USA
LOOK WHO'S DRIVING	VOLVO TRUCKS	VOLVO FMX	FORSMAN & BODENFORS Gothenburg	SWEDEN
MARRIAGE MARKET TAKEOVER	SK-II	SKINCARE	FORSMAN & BODENFORS Gothenburg	SWEDEN
DOPPELGÄNGER TOURISTS	MEXICAN TOURISM BOARD	MEXICO AS A TOURISTIC DESTINATION	LAPIZ Chicago	USA
NEVER ALONE	DIAGEO	GUINNESS	AMVBBDO London	UNITED KINGDOM
MAGIC WORDS - THE DOCUMENTARY	HP	HP	ALMAPBBDO São Paulo	BRAZIL
MAKE YOU HAPPEN	PHILIPS NORELCO	PHILIPS NORELCO BRAND	OGILVY & MATHER New York	USA
HAPPY TEARS	SCA	TEMPO	PROXIMITY ITALIA Milan	ITALY
IVINE AND PILLOW	UNICEF	HUMANITARIAN AID	180LA Santa Monica	USA
MUSTAFA GOES FOR A WALK	UNICEF	HUMANITARIAN AID	180LA Santa Monica	USA
CHAMKI: THE GIRL FROM THE FUTURE	UNILEVER GLOBAL	LIFEBUOY	MULLENLOWE SSP3 Bogotá D.C.	COLOMBIA
THE DISPLACED	THE NEW YORK TIMES	NYT VR	VRSE.WORKS Los Angeles	USA
MY MOTHER'S WING	THE UNITED NATIONS	THE UNITED NATIONS	VRSE.WORKS Los Angeles	USA
WAVES OF GRACE	THE UNITED NATIONS	THE UNITED NATIONS	VRSE.WORKS Los Angeles	USA
A14 (Online: Non-Fiction 15 minutes or over in Length)
"THE MOST DANGEROUS TOWN ON THE INTERNET" EPISODE 1: HACKERVILLE	NORTON BY SYMANTEC	NORTON	GREY SAN FRANCISCO	USA
"THE MOST DANGEROUS TOWN ON THE INTERNET" EPISODE 2: WHERE CYBERCRIME GOES TO HI	NORTON BY SYMANTEC	NORTON	GREY SAN FRANCISCO	USA
UNFORGOTTEN	ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE	ANTI HANDGUN VIOLENCE	FCB CHICAGO	USA
A15 (Live Broadcast/Live Streaming)
DREAM ADVENTURES	EXPEDIA	TRAVEL	180LA Santa Monica	USA
SWITCHEROO	MARS CHOCOLATE NORTH AMERICA	SNICKERS	BBDO New York	USA
PARKING DRAMA	RENAULT DEUTSCHLAND	RENAULT: EASY PARK-ASSIST	PUBLICIS PIXELPARK Hamburg	GERMANY
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM
THE IVORY BURN	WILDAID	WILDLIFE CONSERVATION	GREY LONDON	UNITED KINGDOM
GRAMMYCAM	THE GRAMMYS	THE 58TH GRAMMY AWARDS	TBWA\CHIAT\DAY Los Angeles	USA
WING OF LOVE	JANA	JANA NATURAL MINERAL WATER	IMAGO OGILVY Zagreb	CROATIA
TARGET CREATES FIRST EVER LIVE MUSIC VIDEO WITH GWEN STEFANI	TARGET	RETAIL	DEUTSCH LA	USA
MR. ROBOT DEBT DELETION	NBCUNIVERSAL	MR. ROBOT	ISL Washington	USA
A16 (User Generated Content in Visual Storytelling)
MUSIC VS GUN VIOLENCE	CHICAGO IDEAS	EVENTS	LEO BURNETT CHICAGO	USA
HALO 5: GUARDIANS "VISUALIZER"	MICROSOFT / XBOX	HALO 5: GUARDIANS	TWOFIFTEENMcCANN San Francisco	USA
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND
A17 (Use of Brand/Product Integration into Existing Content)
38 YEARS LATER	TRIPLE S	TRIPLE S ADVANTAGE	J. WALTER THOMPSON PUERTO RICO San Juan	PUERTO RICO
IKEA - BIG BROTHER UNBOXING	IKEA	IKEA HOME FURNISHINGS AND APPLIANCES	McCANN TEL AVIV	ISRAEL
PEPSI PERFECT	PEPSI	PEPSI	MARKETSHARE Los Angeles	USA
A18 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent)
COCAINENOMICS	NETFLIX	NARCOS	WSJ. CUSTOM STUDIOS New York	USA
BATMAN V SUPERMAN	TURKISH AIRLINES	TURKISH AIRLINES	CP+B London	UNITED KINGDOM
THE LADY GAGA + INTEL PERFORMANCE	INTEL	INTEL TECHNOLOGY	INTEL Santa Clara	USA
UPSIDE DOWN & INSIDE OUT (MUSIC VIDEO)	S7 / OK GO	S7 AIRLINES	BOB INDUSTRIES Santa Monica	USA
AVENGERS	GILLETTE	PROSHIELD	GREY NEW YORK	USA
UNIVERSAL RIDE ALONG 2/CONAN REMOTE	UNIVERSAL STUDIOS	RIDE ALONG 2	TURNER BROADCASTING New York	USA
SHAVE FORTH	PROCTER & GAMBLE	GILLETTE BODY RAZOR	GREY NEW YORK	USA
ARI GOLD IS BACK	GENERAL MOTORS	CADILLAC	CAA MARKETING LOS ANGELES	USA
A19 (Excellence in Production & Distribution Strategy)
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA
SNACK TIME CASE STUDY	MILK WEST	MILK	DDB CANADA Vancouver	CANADA
THE STORYTELLERS: NEW VOICES OF TWILIGHT	LIONSGATE AND TONGAL	THE TWILIGHT SAGA	TONGAL Los Angeles	USA
A20 (Innovation in Visual Storytelling and Branded Entertainment )
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM
SAMSUNG BEDTIME VR STORIES	SAMSUNG	SAMSUNG BEDTIME VR STORIES	BBH London	UNITED KINGDOM
MOTO 21 IN 1	MOTOROLA MOBILITY	MOTO X PURE EDITION	VML Kansas City	USA
OK GO — UPSIDE DOWN & INSIDE OUT	S7 AIRLINES	S7 AIRLINES	TUTKOVBUDKOV Volgograd	RUSSIA
THE DISPLACED	THE NEW YORK TIMES	NYT VR	VRSE.WORKS Los Angeles	USA
A21 (Audio Content in Branded Entertainment)
GE PODCAST THEATRE PRESENTS THE MESSAGE	GE	GE	BBDO New York	USA
SHOTTASOCO	SOUTHERN COMFORT	ALCOHOLIC BEVERAGE	WIEDEN+KENNEDY New York	USA
TRUTH DETECTOR	89 FM	89 FM	DDB BRASIL São Paulo	BRAZIL
B01 (Talent: Visual Storytelling)
BEHIND THE T-SHIRT	IBCC	CORPORATE IMAGE	OGILVY BRASIL São Paulo	BRAZIL
COMPTON	THE GRAMMYS	THE 58TH GRAMMY AWARDS	TBWA\CHIAT\DAY Los Angeles	USA
PEPSI + EMPIRE PARTNERSHIP	PEPSICO	TM PEPSI	OMD New York	USA
NEVER ALONE	DIAGEO	GUINNESS	AMVBBDO London	UNITED KINGDOM
BREATHLESS CHOIR	PHILIPS	SIMPLYGO MINI	OGILVY & MATHER LONDON	UNITED KINGDOM
GRILLED DOGS: THE WHOPPER OF HOT DOGS	BURGER KING CORPORATION	GRILLED DOGS	CODE AND THEORY New York	USA
UNDER ARMOUR PHELPS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	USA
READY FOR MORE	NO7	LIFT & LUMINATE	MOTHER London	UNITED KINGDOM
B02 (Talent: Live Experience)
MA PLACE EST DANS LA SALLE	PRODISS	ENTERTAINMENT	FRED & FARID PARIS	FRANCE
LET GIRLS BE GIRLS	PROCTER & GAMBLE	COVERGIRL	GREY ARGENTINA Buenos Aires	ARGENTINA
UNKNOWNS	CANON U.S.A	CANON EOS REBEL T6I	GREY NEW YORK	USA
REAL TALK	SQUARESPACE	SQUARESPACE WEBSITES	ANOMALY New York	USA
A GUEST OF HONOR	FOX / CAUCASUS ONLINE	THE WALKING DEAD TV SERIES	WINDFOR'S Tbilisi	REPUBLIC OF GEORGIA
B03 (Talent: Digital )
CELEBRITY TANTRUM	SAMSUNG AUSTRALIAN=	SAMSUNG TAB S2	LEO BURNETT SYDNEY	AUSTRALIA
B04 (Talent: Social)
MTV VMA GREEN-SCREENS	MTV	2015 MTV VIDEO MUSIC AWARDS	MTV New York	USA
#LEBIGSWIM	HEINEKEN	KRONENBOURG 1664	OGILVY & MATHER LONDON	UNITED KINGDOM
SHAVE FORTH	PROCTER & GAMBLE	GILLETTE BODY RAZOR	GREY NEW YORK	USA
THE WORLD'S MOST SATISFYING BISCUIT	AUSTRALIAN RED CROSS BLOOD SERVICE	AUSTRALIAN RED CROSS BLOOD SERVICE	CUMMINS & PARTNERS Melbourne	AUSTRALIA
B05 (Talent: Games)
PLAY MY TWEET	FOOT LOCKER	FOOT LOCKER	BBDO New York	USA
B06 (Talent: Sports)
#DADDO	PANTENE	PANTENE HAIR CARE	GREY NEW YORK	USA
SUPER BOWL BABIES CHOIR	NATIONAL FOOTBALL LEAGUE	SUPER BOWL 50	GREY NEW YORK	USA
FORGET ME	GATORADE	GATORADE	TBWA\CHIAT\DAY Los Angeles	USA
MADDEN: THE MOVIE	EA SPORTS	MADDEN NFL 16	HEAT San Francisco	USA
UNDER ARMOUR PHELPS	UNDER ARMOUR	UNDER ARMOUR	DROGA5 New York	USA
B07 (Talent: Cross Channel)
MTV VMA GREEN-SCREENS	MTV	2015 MTV VIDEO MUSIC AWARDS	MTV New York	USA
FORGET ME	GATORADE	GATORADE	TBWA\CHIAT\DAY Los Angeles	USA
B08 (Use of Artist/Talent Integration into Existing Content)
PEPSI + EMPIRE PARTNERSHIP	PEPSICO	TM PEPSI	OMD New York	USA
B10 (Excellence in Artist/Talent Content Production & Distribution Strategy)
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA
ANTIDIARY	SAMSUNG	SAMSUNG	R/GA New York	USA
B11 (Innovation in Talent Entertainment)
MATSUKO-ROID BUSINESS	NATURAL EIGHT	MATSUKO DELUXE	DENTSU INC Tokyo	JAPAN
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA
THE LADY GAGA + INTEL PERFORMANCE	INTEL	INTEL TECHNOLOGY	INTEL Santa Clara	USA
C01 (Live Brand Experience)
UNFORGOTTEN SOLDIERS	SKY TELEVISION NEW ZEALAND	HISTORY CHANNEL	DDB GROUP NEW ZEALAND Auckland	NEW ZEALAND
REACH ACROSS THE AISLE	JETBLUE	JETBLUE	MULLENLOWE Boston	USA
PAY WITH A CUPCAKE	ZAPPOS	ZAPPOS.COM	MULLENLOWE Boston	USA
MOST OPEN TEST DRIVE	DAIMLER AG, SMART	SMART FORTWO CABRIO 453	BBDO GROUP GERMANY Berlin	GERMANY
MUSEUM OF FEELINGS	SC JOHNSON	GLADE	OGILVY & MATHER Chicago	USA
LE BON	LIDL	DISCOUNT FOOD	INGO Stockholm	SWEDEN
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM
THE DILEMMA	HEINEKEN	HEINEKEN	PUBLICIS ITALY Milan	ITALY
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK	USA
ACTUAL REALITY	JAGUAR LAND ROVER NEW ZEALAND	JAGUAR F-TYPE	Y&R NZ Auckland	NEW ZEALAND
THE NEXT REMBRANDT	ING	ING	J. WALTER THOMPSON AMSTERDAM	THE NETHERLANDS
THE MUTE PERFORMANCE	BBVA	RADIO BBVA	FAHRENHEIT DDB Lima	PERU
C02 (Digital Brand Experience )
MADE BY PROFESSIONALS	PAGESJAUNES	PAGESJAUNES	SID LEE Paris	FRANCE
AXE ONE SONG STAND	UNILEVER / AXE BLACK NIGHT	PERSONAL CARE / DEODORANT BODY SPRAY	J. WALTER THOMPSON MANAJANS Levent Istanbul	TURKEY
MASHIMACHINE	4PELAGATOS.COM	ONLINE JOURNAL	LEO BURNETT MÉXICO Mexico City	MEXICO
C03 (Social Brand Experience)
THE SUPER BOWL DUNK	GATORADE	GATORADE	VML Kansas City	USA
GIRL EMOJIS	PROCTER & GAMBLE	ALWAYS	LEO BURNETT CHICAGO	USA
THE TWEETING POTHOLE	MEDCOM	TELEMETRO REPORTA	P4 OGILVY&MATHER Panama City	PANAMA
MUSEUM OF FEELINGS	SC JOHNSON	GLADE	OGILVY & MATHER Chicago	USA
WHOPPER SIGN	BURGER KING	FAST FOOD RESTAURANT	DAVID Miami	USA
HALO 5: GUARDIANS "VISUALIZER"	MICROSOFT / XBOX	HALO 5: GUARDIANS	TWOFIFTEENMcCANN San Francisco	USA
#CATCHDROGON	HBO/GAME OF THRONES	HBO GAME OF THRONES	360i New York	USA
PINLIST	TOK&STOK	FURNITURE STORE	DDB BRASIL São Paulo	BRAZIL
C04 (Mobile/Device Brand Experience)
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN
IN-A-SNAP	LOWE'S	LOWE'S	BBDO New York	USA
A DOG'S STORY	MARS	PEDIGREE	COLENSO BBDO Auckland	NEW ZEALAND
LIGHTSABER ESCAPE: A CHROME EXPERIMENT	GOOGLE, DISNEY, INDUSTRIAL LIGHT & MAGIC, LUCAS FILM	GOOGLE CHROME	72ANDSUNNY Playa Vista	USA
THE LES PAUL SKILL CHECK	GIBSON GUITAR	EPIPHONE LES PAUL BJÖRN GELOTTE SIGNATURE EDITION	SERVICEPLAN Munich	GERMANY
SAMSUNG SAFETY SCREEN	SAMSUNG	SAMSUNG APP	LEO BURNETT DUBAI	UNITED ARAB EMIRATES
C05 (New Technology Brand Experience)
DREAM ADVENTURES	EXPEDIA	TRAVEL	180LA Santa Monica	USA
DREAMS OF DALÍ	THE DALÍ MUSEUM	THE DALÍ MUSEUM	GOODBY SILVERSTEIN & PARTNERS San Francisco	USA
MUSEUM OF FEELINGS	SC JOHNSON	GLADE	OGILVY & MATHER Chicago	USA
THE LADY GAGA + INTEL PERFORMANCE	INTEL	INTEL TECHNOLOGY	INTEL Santa Clara	USA
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK	USA
THE NEXT REMBRANDT	ING	ING	J. WALTER THOMPSON AMSTERDAM	THE NETHERLANDS
THE DISPLACED	THE NEW YORK TIMES	NYT VR	VRSE.WORKS Los Angeles	USA
C06 (Cross Channel Brand Experience)
HOUSE OF LITTLE MOMENTS	UNI PRESIDENTS	UNI NOODLE	ADK TAIWAN	CHINESE TAIPEI
MTV VMA GREEN-SCREENS	MTV	2015 MTV VIDEO MUSIC AWARDS	MTV New York	USA
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM
HALO 5: GUARDIANS #HUNTTHETRUTH	MICROSOFT / XBOX	HALO 5: GUARDIANS	TWOFIFTEENMcCANN San Francisco	USA
GIVE EXTRA, GET EXTRA	WRIGLEY, A SUBSIDIARY OF MARSORPORATED	EXTRA GUM	ENERGY BBDO Chicago	USA
C07 (Use of Brand/Product Integration into an Existing Brand Experience)
HACK IN BLACK	ACTIVSION	CALL OF DUTY : BLACK OPS 3	EDELMAN Los Angeles	USA
MA PLACE EST DANS LA SALLE	PRODISS	ENTERTAINMENT	FRED & FARID PARIS	FRANCE
PEPITO	GFR MEDIA	PRIMERA HORA	McCANN San Juan	PUERTO RICO
C08 (Use of User Generated Content in a Brand Experience)
MTV VMA GREEN-SCREENS	MTV	2015 MTV VIDEO MUSIC AWARDS	MTV New York	USA
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN
THE OFFICIAL COVER	MASTERCARD UK	MASTERCARD UK - SPONSORSHIP OF THE BRIT AWARDS 2016	McCANN LONDON	UNITED KINGDOM
WHOPPER SIGN	BURGER KING	FAST FOOD RESTAURANT	DAVID Miami	USA
C09 (Excellence in Partnerships between a Content Producer and a Brand/Product/Talent in a Brand Experience)
PLAY MY TWEET	FOOT LOCKER	FOOT LOCKER	BBDO New York	USA
AVENGERS	GILLETTE	PROSHIELD	GREY NEW YORK	USA
ANALOG	AMERICAN GREETINGS	AMERICAN GREETINGS	MULLENLOWE Boston	USA
THE DISPLACED	THE NEW YORK TIMES	NYT VR	VRSE.WORKS Los Angeles	USA
C10 (Excellence in Production & Distribution Strategy in a Brand Experience)
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA
THE DISPLACED	THE NEW YORK TIMES	NYT VR	VRSE.WORKS Los Angeles	USA
C11 (Innovation in Brand Experience )
VAN GOGH BNB	ART INSTITUTE OF CHICAGO	VAN GOGH "BEDROOMS" EXHIBIT	LEO BURNETT CHICAGO	USA
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA
DISCOVER WEEKLY	SPOTIFY	SPOTIFY	SPOTIFY New York	USA
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM
THE FIELD TRIP TO MARS	LOCKHEED MARTIN	GENERATION BEYOND	McCANN NEW YORK	USA
THE LAB	CANON AUSTRALIA	CANON CAMERA	LEO BURNETT SYDNEY	AUSTRALIA
THE DISPLACED	THE NEW YORK TIMES	NYT VR	VRSE.WORKS Los Angeles	USA
D02 (Live Experience Games)
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM
D04 (Mobile/Device Games)
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	UNITED KINGDOM
D07 (Use of Brand/Product Integration into an Existing Game or Gaming Platform)
HACK IN BLACK	ACTIVSION	CALL OF DUTY : BLACK OPS 3	EDELMAN Los Angeles	USA
UNDER ARMOUR GAME CHANGER	UNDER ARMOUR	BASKETBALL	DROGA5 New York	USA
D11 (Innovation in Branded Games)
RICK AND MORTY RICKSTAVERSE	ADULT SWIM	THE ADULT SWIM TV SHOW "RICK AND MORTY"	CARROT CREATIVE Brooklyn	USA
THE END OF SOCIETY SIMULATOR	UBISOFT	UBISOFT	BETC Paris	FRANCE
SEA HERO QUEST	DEUTSCHE TELEKOM	DEUTSCHE TELEKOM	SAATCHI & SAATCHI London	UNITED KINGDOM
E01 (Visual Storytelling in Sports Entertainment)
#DADDO	PANTENE	PANTENE HAIR CARE	GREY NEW YORK	USA
FORGET ME	GATORADE	GATORADE	TBWA\CHIAT\DAY Los Angeles	USA
CONVERSOS	TYC SPORTS	TYC SPORTS CORPORATE	MERCADO MCCANN Buenos Aires	ARGENTINA
THE LEAP OF FAITH	FORMULA E	FORMULA E	LITTLE DOT STUDIOS London	UNITED KINGDOM
E02 (Brand Experience in Sports Entertainment)
PLAY MY TWEET	FOOT LOCKER	FOOT LOCKER	BBDO New York	USA
SWISSCOM TV PLAYOFF HACK	SWISSCOM	SWISSCOM TV 2.0	REPUBLICA Bern	SWITZERLAND
THIS BIKE HAS MS	MS AUSTRALIA	MS	GREY MELBOURNE	AUSTRALIA
THE DILEMMA	HEINEKEN	HEINEKEN	PUBLICIS ITALY Milan	ITALY
E04 (Social in Sports Entertainment)
#AIRLINEWAGER	AIR NEW ZEALAND AND QANTAS	AIR NEW ZEALAND AND QANTAS	HOST SYDNEY Sydney	AUSTRALIA
FUEL THE FIRE	GIO INSURANCE AUSTRALIA	GIO INSURANCE	LEO BURNETT SYDNEY	AUSTRALIA
#DADDO	PANTENE	PANTENE HAIR CARE	GREY NEW YORK	USA
THE HASHTAG 500	NASCAR	MOTOR SPORTS/AUTO RACING	OGILVYONE NEW YORK	USA
THE FIGHT BOOK	UFC BRAZIL	SPORTS INDUSTRY	PEREIRA & O'DELL San Francisco	USA
ETO´O	TWITTER	TWITTER	WIEDEN + KENNEDY São Paulo	BRAZIL
E05 (Mobile/Device in Sports Entertainment)
THE SUPER BOWL DUNK	GATORADE	GATORADE	VML Kansas City	USA
HCD RINK BINGO	HOCKEY CLUB DAVOS	HCD MERCHANDISE	FCB ZÜRICH	SWITZERLAND
E06 (Cross Channel Sports Entertainment)
#DADDO	PANTENE	PANTENE HAIR CARE	GREY NEW YORK	USA
INVISIBLE PLAYERS	ESPN	ESPNW - WOMEN'S SPORTS PORTAL	AFRICA São Paulo	BRAZIL
E07 (Use of Brand/Product Integration into Existing Content/Channel in Sports Entertainment)
THE LIVE TUBE	HEINEKEN	BEER	PUBLICIS ITALY Milan	ITALY
E08 (Use of User Generated Content in Sports Entertainment)
PLAY MY TWEET	FOOT LOCKER	FOOT LOCKER	BBDO New York	USA
E11 (Innovation in Branded Sports Entertainment )
HCD RINK BINGO	HOCKEY CLUB DAVOS	HCD MERCHANDISE	FCB ZÜRICH	SWITZERLAND
KALEIDOSCOPE	RED BULL MEDIA HOUSE	RED BULL	RSA FILMS London	UNITED KINGDOM
UNDER ARMOUR GAME CHANGER	UNDER ARMOUR	BASKETBALL	DROGA5 New York	USA