Congratulations to South Africa's Boomtown Strategic Brand Agency Port Elizabeth and production company Rooftop Productions Port Elizabeth / Gentrim Port Elizabeth for their Silver Lion as well as Y&R South Africa Cape Town and production company The Fraternity Cape Town for their two Bronze Lions for Hope Soap for the Safety Lab.
| Health & Wellness Lions Winner | ||||
| Title | Client | Product | Agency | Award |
| Hope Soap | Safety Lab | Hope Soap | Y&R South Africa Cape Town | 1 x Bronze Lion |
| Pharma Lions Winners | ||||
| Title | Client | Product | Agency | Award |
| Stethoscope Radio Advert | Africa Health Placements | Africa Health Placements | Boomtown Strategic Brand Agency Port Elizabeth | 1 x Silver Lion |
| Hope Soap | Safety Lab | Hope Soap | Y&R South Africa Cape Town | 1 x Bronze Lion |
| Direct Lions Shortlist | ||||
| Category | Title | Client | Product | Agency |
| Ambient Media: large scale | The Street Store | The Haven Night Shelter | Public Awareness/Charity | M&C Saatchi Abel Cape Town |
| Public Health & Safety, Public Awareness Messages | Save Vleesbaai | Revag | Save VleesbaaiI | Ireland/Davenport Johannesburg |
| PR Lions Shortlist | ||||
| Category | Title | Client | Product | Agency |
| Charity & not for Profit | The Street Store | The Haven Night Shelter | Public Awareness/Charity | M&C Saatchi Abel Cape Town |
| Events & Experiential | The Exchange | Organ Donor Foundation of South Africa | Pop-up Store | Native VML Johannesburg |
| Promo & Activation Lions Shortlist | ||||
| Category | Title | Client | Product | Agency |
| Use of Promotional Stunts and Live Advertising | The Street Store | The Haven Night Shelter | Public Awareness/Charity | M&C Saatchi Abel Cape Town |
| Use of Promotional Stunts and Live Advertising | A Rainbow for the Rainbow Nation | Coca-Cola South Africa | Coca-Cola | FCB South Africa Johannesburg |
| Use of Guerrilla Marketing in a Promotional Campaign (Small Scale) | The Tiger Alphabet | Tiger Brands | Tiger Brands | TBWA\HUNT\LASCARIS Johannesburg |
| Use of Guerrilla Marketing in a Promotional Campaign (Small Scale) | Land Rover Bottle Cap | Land Rover South Africa | Land Rover | Y&R South Africa Cape Town |
| Use of non-Traditional Ambient in a Promotional Campaign (Large Scale) | A Rainbow for the Rainbow Nation | Coca-Cola South Africa | Coca-Cola | FCB South Africa Johannesburg |
| Use of Broadcast in a Promotional Campaign | Fox Crime: Cinema Crime Scene | Fox International Channels | Fox Crime Channel South Africa | Ireland/Davenport Johannesburg |
| Online Advertising in a Promotional Campaign | Be the Most Famous You | The Loerie Awards | Call to Entry | TBWA\HUNT\LASCARIS Johannesburg |
| Use of Social Platform(s) in a Promotional Campaign | World's First Live Tweeting Honey Badger | Johannesburg Zoo | Johannesburg Zoo Brand | FCB South Africa Johannesburg |
| Food & non- Alcoholic Drinks | A Rainbow for the Rainbow Nation | Coca-Cola South Africa | Coca-Cola | FCB South Africa Johannesburg |
Download the full lists of winners:
Download the full shortlists:
