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The influencer delusion: Debunking 4 myths of influencer marketing
Levergy’s strategy and communications director, Rob Garden, has thought about when and why influencers are currently being used by brands and has identified that, on the whole, brands aren’t getting bang for their buck.
Along the way, he’s discovered four myths associated with influencer marketing that are contributing to this trend.
To explore these myths and to find out more about how you can get the most out of an influencer, read “The Influencer Delusion” here.
About Levergy
Levergy is a communications agency specialising in sponsorship, activations, experiential, sport PR, entertainment PR, content creation and social media. Founded in September 2012, they are the most awarded agency within the industry, working for some of the world’s biggest brands and have proved time after time that a brutally simple approach not only delivers big, market leading creative ideas, but also generates commercial impact.
Their purpose is to ensure trusted advice and partnership without conflict of interest. Levergy was acquired by M&C Saatchi PLC in June 2017, joining the M&C Saatchi Sport and Entertainment network and are part of M&C Saatchi Group South Africa. In 2020, it was awarded Hollard Sport Industry Awards Agency of the Year for the second year in a row.
- Levergy honoured with Gold Warc Award22 May 11:22
- Levergy and Telkom lead South Africa at the Warc Awards15 May 12:30
- Levergy and ICC recognised among Africa’s best12 Apr 11:54
- The power of passions displayed at the Marketing Achievement Awards04 Apr 10:58
- Levergy appoints Nomaswazi Phumo as head of strategy19 Jan 12:47