Homenewsabout usContact UsWebsite
Welcome to the
Levergy Press Office
Levergy is a leading sport and entertainment communications agency based in Johannesburg.
Follow us:
Levergy honoured with Gold Warc Award
Levergy, the passions agency and member of the M&C Saatchi Group South Africa, has won gold in the Partnerships and Sponsorships category at the Warc Awards for Effectiveness in association with the Cannes Lions – the first gold winner from South Africa since the awards went global in 2021. 22 May 2024 Read more

Levergy and Telkom lead South Africa at the Warc Awards
Levergy, the passions agency, has been announced as a finalist at the Warc Awards for Effectiveness in association with the Cannes Lions. The agency is the only South African representative on the shortlist and was recognised alongside client Telkom in the ‘Partnerships and Sponsorships’ category for their 2023 Netball World Cup campaign, Stand Tall. 15 May 2024 Read more

Levergy and ICC recognised among Africa’s best
Levergy, the passions agency, has received three finalists at this year’s Sabre Africa Awards. The agency, which specialises in connecting people to brands through the things they love, was recognised for their ‘Turn it Up’ campaign, created for the 2023 ICC Women’s T20 World Cup. 12 Apr 2024 Read more

The power of passions displayed at the Marketing Achievement Awards
Levergy, the passions agency, is thrilled to announce its outstanding outcomes at the 2023/4 Marketing Achievement Awards. The 2023 Adfocus Specialist Agency of the Year has once again emerged as a frontrunner, showcasing strategic excellence, innovation, and business efficacy following four wins, demonstrating the effectiveness of telling authentic brand stories within sponsorships and partnerships. 4 Apr 2024 Read more

Levergy appoints Nomaswazi Phumo as head of strategy
Levergy Marketing Agency is proud to announce the appointment of Nomaswazi Phumo as head of strategy. Phumo joins the agency from Ogilvy South Africa, where she predominantly worked on new business for the agency as well as the Mondelēz account. With over a decade in the industry, Phumo has built a reputation for delivering effective strategic solutions for some of South Africa's most iconic brands. She brings a wealth of strategic insight and a proven track record of driving impactful campaigns for clients across sectors, including FMCG and financial services brands. 19 Jan 2024 Read more

Agency of the Year double double for Levergy
Levergy, South Africa’s leading passion marketing agency, has closed off 2023 in style, walking away with the coveted Specialised Agency of the Year at the Financial Mail AdFocus Awards and the Agency of the Year title at the Hollard Sport Industry Awards – a double feat achieved for the second consecutive year. Additionally, the agency achieved a record-equalling total of nine Sport Industry awards, with Levergy’s 5th Agency of the Year title (achieved in a seven-year period) becoming the most by any agency. 1 Dec 2023 Read more

Building authentic connections by tapping into passions
The 2023 Prism awards ended with outstanding results for Levergy, who walked away with a total of six accolades recognising the agency's commitment to storytelling through best practice communications. Levergy was awarded the coveted South African Campaign of the Year for the ICC Women's T20 World Cup campaign, alongside gold in the Financial Services category (Nedbank Tasting Notes) and in the Reputation and Brand Management category (ICC Women's T20 World Cup 'Turn It Up'). 17 Aug 2023 Read more

How passionate purpose can forge powerful connections: An analysis of 'Avocado Advocacy'
We open on a quiet suburban street. The dull thud of soles on tarmac draws our attention towards the runner at the top of the picture. As the inspirational music fades in, decades of iconic advertising from the likes of Nike, Adidas or Under Armour is conjured in our mind's eye. And then you see it. This is no ordinary runner, because he is dressed, from head to toe, as an avocado. 11 Aug 2023 Read more

VS Gaming Weekly Season 2 is bringing esports to the forefront for South African audiences
Telkom VS Gaming Weekly Show, South Africa's first free-to-air gaming show is currently airing its second season on SABC 1. The magazine show shines a spotlight on the world of gaming and brings viewers the latest esports developments like never before. 5 Jun 2023 Read more

Leading passion marketing agency, Levergy appoints new managing director
Levergy, an M&C Saatchi Sport & Entertainment group company and part of the M&C Saatchi Group South Africa has appointed Melissa Daniels as its new managing director. The appointment comes as a part of Levergy's continued growth and position as one of the top-performing agencies in the global M&C Saatchi Sport & Entertainment network. 10 May 2023 Read more

Levergy closes out 2022 as double Agency of the Year
The 2022 agency awards season closed off in style for Levergy, as they walked away with two major company awards. After being named Agency of the Year at the 2022 Hollard Sports Industry Awards, they followed it up by being awarded Specialist Agency of the Year at the 2022 Financial Mail AdFocus Awards. 6 Dec 2022 Read more

The proliferation of passions
10 years that changed the local sponsorship industry 18 Nov 2022 Read more

Levergy amongst the world's best sponsorship work at the 2021 Clio Sports Awards
Sport and entertainment communications agency Levergy has officially made their mark on the Clio Sports Awards after being nominated in the Partnerships, Sponsorships & Collaborations category. The agency has been shortlisted for the Nedbank Play Your Part campaign which was launched and executed as part of the 2020/2021 season of the Nedbank Cup. In addition to the Clios, Levergy is also a multiple finalist the 2021 Assegai Awards. 27 Oct 2021 Read more

Evolving the sponsor/rights holder dynamic
Three key focus areas that will help deliver more impactful sponsorship outcomes 13 Oct 2021 Read more

The influencer delusion: Debunking 4 myths of influencer marketing
Influencer marketing is the fastest-growing marketing practice in the world. Yet, because of the influencer boom that has occurred over the past five years, very few have taken the step back and really analysed the best way to utilise this medium. Too often marketers jump on the influencer bandwagon because of the trend associated with the practice without really interrogating the best way of using an influencer in order to achieve on defined objectives (or appreciating the potential dangers associated with associating individuals with their brands). 24 May 2021 Read more

Levergy grows leadership team
Levergy, a member of the M&C Saatchi Sport & Entertainment global group, has appointed Rob Garden to a key leadership position within the company with Zylvah Makola joining as the new head of public relations. In an evolved company structure, Garden moves to the position of strategy and communications director and will be tasked with holistically managing strategy and communications outputs across all functions within the business. 20 Apr 2021 Read more

Telkom appoints Levergy as new sponsorship agency
Levergy, part of the global M&C Saatchi Sport and Entertainment network, has welcomed leading telecommunications business Telkom to its growing list of clients, closing off a very promising start to 2021. The appointment follows a competitive pitch process, which sees the agency immediately begin work across the sponsorship portfolio for Telkom and its group of companies. The portfolio includes significant investments in high growth areas of women's sport and e-sports. In addition, the agency has been mandated to grow the commercial programme for VS Gaming, Telkom's owned gaming and esports asset. 5 Mar 2021 Read more

Sport and entertainment agency Levergy appoints Ray Langa as managing director
Langa to take Africa's leading sports and entertainment agency into the future. 20 Jan 2021 Read more

Time to unify
There is an age-old African proverb that says: "It takes a village to raise a child." This simply implies that the success of our future generations depends on the actions of the community in which they are raised. In a world that must now unquestionably be viewed as a global community, the application of this adage on a global scale seems very appropriate. 21 Dec 2020 Read more

It's the year 2030
A successful vaccination programme has helped restore the planet to relative normality. But the pandemic's mark on the worlds of sport and entertainment has left an unmistakable legacy. It wasn't that Covid-19 was a game changer, though. More that it was an accelerant, a terrible fuel to a rocket whose destination was already set. 18 Dec 2020 Read more

Levergy wins big at Hollard Sport Industry and Assegai Awards
Levergy is the Hollard Sport Industry Awards Agency of The Year for the third time
 8 Dec 2020 Read more

New media world
Let's be honest: no one gets into the world of media because they like stability. The digital revolution has made change the norm in the modern news media business, and editors, writers, and media companies have become accustomed to quickly pivoting in the face of new challenges. 25 Nov 2020 Read more

Passions are a good bet in a recession
Time marches quickly. 19 Oct 2020 Read more

Passion is the original social network
About 20 years ago, mobile phones began to buzz with text messages alerting fans to the scoring of goals, touchdowns, birdies, centuries and more. 8 Oct 2020 Read more

The rights package is wrong
As a part of Levergy's ongoing 'Lessons from Lockdown' series we analyse how the lockdown has exposed the antiquated way many sponsorships are packaged and sold. 30 Sep 2020 Read more

Activate the archive and let the content breathe
The story of Michael Jordan and the great Chicago Bulls team of the '90s has been resurrected (and, dare I say, immortalised) in 2020 through the acclaimed Netflix series, The Last Dance. This won't come as news to most of you reading this, but the basic ingredients to this success story show us how to really deliver value from archived and alternative content. 21 Sep 2020 Read more

The Reset - 10 Lessons From Lockdown for sport and entertainment
There has never been such a business imperative and creative opportunity to embrace change. 21 Jul 2020 Read more

Pushing pause on events doesn't mean pushing pause on the fan experience
As the world continues to reel from the effects of the global pandemic that has left the sporting and entertainment calendar in tatters and along with it, billions of fans devastated, we're also left with many sponsors and rights-holders scrambling for their next move. 11 May 2020 Read more

Find your niche, but don't stick to it
"Figure out what you're good at and cultivate that one skill for the rest of your career," says almost everyone in our industry. 11 Dec 2019 Read more

Levergy named Agency of the Year at Hollard Sports Industry Awards
Sport and entertainment communications agency Levergy has been named the Hollard Sports Industry Agency of the Year. The awards, which recognize the best work in the business of sport, took place on 22 November 2019 and saw the agency pick-up the main award for the second time after having won it in 2017. Levergy's agency of the year award came alongside recognition for work completed for Levergy clients Nedbank and SuperSport. 27 Nov 2019 Read more

Levergy commended at 2019 New Generation Social & Digital Media Awards
Sport and entertainment agency Levergy picked up an industry-leading four trophies at the 2019 New Generation Social & Digital Media Awards last Friday. 9 Oct 2019 Read more

Measurement is not the issue. Your objectives are.
*An embellished account of a real-life meeting at sports and entertainment marketing agency, Levergy. 7 Aug 2019 Read more

Levergy and Sasol win at Marketing Achievement Awards
Sport and entertainment communications agency Levergy, together with client Sasol, picked up two wins at the recent Marketing Achievement Awards. The #Limitless campaign, created to entrench Sasol's leadership in women's football and to inspire participation in, and support for, the sport, was awarded as the winner in the Excellence in Strategic Sponsorship Marketing and Excellence in Purpose Led Marketing categories. The win follows recognition for the campaign at the Prism Awards earlier in 2019. 4 Jul 2019 Read more

Levergy and New Balance SA launch global cricket campaign
South African sponsorship agency Levergy has launched New Balance's global cricket campaign for 2019. Following a competitive process between all of New Balance's global creative agencies, Levergy's execution, Own the Moment, was selected and will set out to engage cricketing fans across the globe. 22 May 2019 Read more

Local sports marketing campaign among world's best
Sasol's and SAFA's #Limitless campaign, created for the brand in collaboration with South African sport and entertainment agency, Levergy, has been named as one of Activative's top 10 sports marketing campaigns in the world for 2018. 29 Jan 2019 Read more

Levergy adds Nedbank to new business wins
Levergy will begin 2019 with a broadened client portfolio after being appointed by Nedbank as their full-service sponsorship agency. The agency emerged as the preferred candidate after a competitive pitch process which took place in November 2018. The appointment sees them commence work across Nedbank's sponsorship portfolio, which includes the Nedbank Cup and Nedbank Golf Challenge among others, from 1 January 2019. 14 Jan 2019 Read more

Tennis South Africa partners with Levergy
Tennis South Africa (TSA) has announced the appointment of Levergy as its new communications agency. 6 Dec 2018 Read more

The power of publicity - When blurring the lines of sport and entertainment goes wrong
Powerful publicity is about creating a compelling story for new and prospective fans to follow. In a previous piece I examined the Floyd Mayweather vs Conor McGregor bout as an illustration of this. "The Money Fight", as it was dubbed, was an event which began as nothing more than a circus sideshow but which, through captivating storytelling, was transformed into a crossover sport/entertainment spectacle, becoming one of the most commercially lucrative single sporting events in history. This event arguably created the blueprint on how to create a made-for-tv entertainment marvel through sport. 23 Nov 2018 Read more

Levergy continues golden year with Assegai wins
The 2018 Assegai Awards, which acknowledge integrated marketing campaigns delivering exceptional results, saw sport and entertainment communications agency Levergy walk away with two gold awards and two leader awards on the night. The wins follow recognition at both the Prism Awards; Sports Industry Awards; New Generation Awards and the AMASA Awards, capping a stellar 2018 for the agency. 14 Nov 2018 Read more

Levergy continues stellar awards season
Sport and entertainment communications agency Levergy continued a stellar awards season with wins at both the New Generation and AMASA Awards. The wins follow recognition at both the Prism Awards and Sports Industry Awards for clients Audi and New Balance respectively. 12 Oct 2018 Read more

Phumelela Sports partners with Levergy
Local agency start-up joins forces With Africa's best 7 May 2018 Read more

Levergy shortlisted for record number of Sport Industry Awards
Following the announcement of the 2018 Sport Industry Awards shortlist, sport and entertainment agency Levergy has attained a record 20 shortlisted entries ahead of the awards ceremony. The agency is nominated across 13 categories which include Campaign of the Year, Agency of the Year, Best Use of PR and Best Use of Social Media. 27 Mar 2018 Read more

Sasol appoints Levergy
Sasol, South Africa's largest integrated chemicals and energy company, has appointed Levergy as their new retained sponsorship agency. The win comes off the back of a competitive pitch process held in December 2017 and continues the momentum established by the Levergy after racking up a record number of awards last year. 23 Mar 2018 Read more

Levergy unveils new website
Following their acquisition by the global M&C Saatchi Sport & Entertainment group, Sport Industry Awards Agency of the Year, Levergy has today unveiled its new company website. The revamped site offers viewers the opportunity to gain insight into some of the agency's award-winning work across multiple channels including sport, entertainment, experiential and content production. 12 Mar 2018 Read more

Levergy officially launches partnership with M&C Saatchi Sport & Entertainment Global Network
Levergy, the 2017 Discovery Sport Industry Agency of the Year, officially launched its partnership with leading global agency M&C Saatchi Sport & Entertainment at a function held at the M&C Saatchi Johannesburg headquarters. 3 Nov 2017 Read more

Levergy agrees on partnership with JAG Foundation
2017 Discovery Sport Agency of the Year, Levergy has agreed on a pro-bono partnership with the JAG Foundation, South Africa's biggest sports development programme. As part of the agreement, Levergy is to develop a strategic plan for Vision 2020, the foundation's roadmap, to realise its ambition of becoming the largest sports development program in the world. This partnership will include assisting on public relations, social media, activations and events, content production and brand strategy. 31 Oct 2017 Read more

Levergy wins big at New Generation Awards
Sport and entertainment communications agency Levergy continued a stellar 2017 after taking home seven trophies at the recent New Generation Awards. The awards, which take place annually, honour innovation in social and digital media. Levergy's haul included three gold, two silvers and two bronze (one of the biggest by an agency on the night and the most by a sponsorship industry agency) and included recognition for all three of Levergy's retainer clients, SuperSport, Audi and New Balance. 9 Oct 2017 Read more

Levergy to go BOS
Emerging player in the sports drinks market, BOS Sport, has appointed Discovery Sports Industry Awards Agency of the Year, Levergy as their new creative agency. BOS Brands, an established name in the ice tea market, is looking to take their sports drink offering, a healthier alternative to competing brands, to the next level and believe Levergy is the partner to help them do that. 5 Sep 2017 Read more

Rob Garden
"It's going to be great entertainment - that's the most complimentary I can be about it. It's two different sports." - Ricky Hatton 20 Jul 2017 Read more

M&C Saatchi PLC acquires Levergy
Agency to join M&C Saatchi Sport & Entertainment Global Network 21 Jun 2017 Read more

Levergy shatters records at 2017 Discovery Sport Industry Awards
Agency takes home nine awards including Agency Of the Year 23 May 2017 Read more

Leveraging the sponsorship industry
Until recently, the sponsorship industry was all about getting onto signage and maximising media exposure. Frustration with this, and where the industry was heading, led Clint Paterson and several colleagues to launch sponsorship agency, Levergy, three years ago. Paterson and partner Struan Campbell left EXP to launch the business, starting off with no clients. The turning point for the business came eight months later, when it landed DStv. BMW quickly followed. 12 Sep 2016 Read more

Using sponsorship to drive value
Last year New Balance was appointed the official technical partner of Cricket SA (CSA) and the Proteas. Levergy was subsequently appointed as its sponsorship agency on the cricket account in August 2015. Our brief: to assist New Balance to derive meaningful value from its investment. 15 Aug 2016 Read more

Why activation without amplification is a glass half empty
So we know great sponsorship requires creative ideas and extensive leveraging to be just that. Sponsorship is just wallpaper without good leveraging ingredients. Agreed (Hopefully). 27 Nov 2015 Read more

Levergy shows its vorsprung
After finalising terms on their partnership with Cricket South Africa and the Proteas, Audi South Africa have appointed Johannesburg based sponsorship agency Levergy to leverage the sponsorship over the three-year term. 5 Jun 2015 Read more