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Marketing & Media South Africa

Customer-centric brand communication

As we delve further into #CommerceMonth at Bizcommunity, Beverley Klein finds out about 'the demanding digital consumer' and the resulting rise of 'the internet of customers' from Andre Steenekamp, CEO of 25AM. It's time for all businesses to realise this and revolutionise their brand communication.

With brand communication as a whole at the heart of everything the Loeries stand for, and Loeries® Creative Week™ 2016 just four months away, we decided to unmask the unifying power of creativity by chatting to Donovan Goliath - popular comedian by night and creative director by day, who serves as the first ever Loeries Creative Voice and is chatting about "creativity as a whole" on a special weekly segment on YFM, running until mid-May.

Switching focus to the concept of rebranding, Christo Maritz explores when is the right time to stick with the branding you've built up over the years and when to go for a rebrand, using music icons Madonna and Meat Loaf as examples. It's all about keeping in mind why your business does things and your ultimate purpose - from there, everything should flow logically.

Comment online in our ed's column archive. Go mobile with apps and m.bizcommunity.com. Engage with us on Twitter, Facebook, LinkedIn and Google+. Subscribe to YouTube and via RSS. Send all your African marketing and media news and event invitations to africanews@bizcommunity.com, exclusive opinion pieces to contributors-africa@bizcommunity.com and international news to internationalnews@bizcommunity.com. Read "How to contribute to Biz, from op-ed pieces to news".



Weekly top stories
#CommerceMonth: The digital consumer

Beverley Klein

Focusing on all things commerce this month on Bizcommunity, we spoke to Andre Steenekamp, CEO of 25AM, about the digital consumer and some of the latest trends taking the online market by storm... Read

[Loeries 2016] Unmasking the unifying power of creativity

Leigh Andrews

The Loeries highlight brand communication, bringing the whole industry of advertising, marketing and other activities that serve to influence consumer opinions about brands and products, front and centre... Read

Madonna vs Meat Loaf: When is it time to rebrand?

Christo Maritz

If your company is your body, then your brand is your face, both sensing and communicating... Read


Commerce Month
#CommerceMonth: Giving consumers the power

Beverley Klein

With a focus on all things commerce this month on Bizcommunity, we got some insight into the world of sports nutrition from Donato Colangelo, marketing manager for USN... read
Read more
Loeries Creative Week Durban
Donovan Goliath stands up for creativity

Issued by Loeries

Biz Takeouts
[Biz Takeouts Podcast] 169: Ecommerce and trends with Wendy Van Schalkwyk
On the last episode of Biz Takeouts Marketing and Media Radio show host Warren Harding spoke to Wendy van Schalkwyk... read



Marketing
Do it yourself or do it together?

Amandine Robin

It's time to adopt a sharing attitude... read
Shifts in strategy for 2016 and beyond (Part 1)

Mike dos Santos

It is truly an age-old industry dispute: the value of strategy and planning versus the value of implementation and creativity... read
Bringing neuromarketing to the C-Suite



Advertising
The Retroviral manifesto

Mike Sharman

2015 was one of the most globally uninspiring years in terms of digital advertising... read
Creative Circle Ad of the Year 2015 winners!
The winners of the Creative Circle Ad of the Year for 2015 were announced to the industry on 7 April... read
Integration: Business imperative or communications buzzword?

Lisa Edwards

Gau Narayanan, BBDO Africa regional director, says that given the fragmentation of audiences in 2016, integration is more important now than it has ever been before... read
[Behind the Selfie] with... Boitumelo Tlhoaele

Leigh Andrews

This week, we find out what's really going on behind the selfie with Boitumelo Tlhoaele, director of Blowtorch Advertising... read
Mind the Gap
Egg and Arcade both feature at Creative Circle Ad of the Year

Issued by Egg Films

Growing McCain's brand through human connection

Issued by Joe Public United

VIMN Africa and Ogilvy & Mather partner turn MTV monochrome for Human Rights Day

Issued by Ogilvy & Mather

Branding
Sustainability a key driver to brand success

Nkgadimeng Ramela

According to Bloomberg, 8 out of 10 entrepreneurs who start business fail within the first 18 months. In South Africa, 86% of start-up businesses fail in their first year... read
Rebranding Rietfontein: A fresh new arrival

Issued by Weathermen & Co

CSI
#CommerceMonth: Resetting social media for social change

Leigh Andrews

Everyone eats, but food wastage is a reality - even on those perfectly lit #foodporn meal shots that litter Instagram. Here's how DDB South Africa turned this into a product placement opportunity and a good commerce cause for Glad... read
Joburg opens 40th year of Corporate Challenge in record-breaking style

Issued by Openfield

Algoa FM Big Walk invests R380,000 in upgrades to EC cancer services

Issued by Algoa FM

If you believe in God and yourself, your life will change - nothing can stop you

Issued by Universal Church of the Kingdom of God

Advertising things... that make life better

Susan Rowan, Issued by Grey

Temporary road restrictions for the 2016 J.P. Morgan Corporate Challenge

Issued by Openfield

Design
Great new innovations for good old favourite, Mrs Ball's

Issued by Just Design

Digital
#Trending: Best. Meme. Ever. #10ParliamentMinutes

Louise Marsland

It's been a week when global and local news and politics intersected to keep South Africans glued to their televisions and trigger fingers on their social media buttons... read
[Bookmarks 2016] Digital proof's in the technical PPC pie for TMI

Leigh Andrews

TMI usually stands for 'too much information'. But for The Media Image, the digital agency for which TMI is an acronym, the quantity and quality of info they shared proved just right at the recent IAB Bookmarks Awards... read
Social video - Take the plunge with Red & Yellow's free workshop

Issued by Red & Yellow

Education
What you do with what you've got

Issued by Blue Moon Corporate Communications

Entrepreneurship
[Net Prophet 2016] Erik Hersman: technology is the easy part

Lauren Hartzenberg

Kenya has earned the nickname 'Silicon Savannah' owing to its emergence as a recognised IT hub brimming with innovation. Erik Hersman has played a significant role in this tech take-off... read
The state of start-up entrepreneurship for Africa in the 21st century

Wendy Van Schalkwyk

The market recession of 2007 created serious challenges by insufficiently providing jobs for people entering and leaving the formal job market due to retrenchments and slow market growth... read
Four Six Sigma tactics for a lean start-up

Charles Mburugu

Events & Conferencing
[Net Prophet 2016] Michelle Atagana on a practical approach to diversity

Lauren Hartzenberg

Race and gender diversity is good business sense; so says Michelle Atagana, Google SA's head of communications and public affairs. The former Memeburner was asked to share her views... read
Exhibitions
10 tips for easy (and successful) exhibiting

Issued by Scan Display

Media
The Dignity Project - a Cape Argus collaborative editorial initiative

Issued by Independent Media

Mobile
Market research in the mobile world

Mpho Mpofu

So what does a combination of mobile, technology and market research mean for Africa and specifically South Africa. If the world is talking about market research in the mobile world, should Africa be having the same conversation... read
Mobile marketing innovator JUSTPALM.com launches sponsored group call

Issued by JustPalm

Newspapers
Son - Vier Jou Kultuur 2016

Issued by Son

Online Media
Breaking Beautiful - the science of simple

Sarah Heuer

In order to cook up a storm, you need your language lab to have a solid foundation. Here's how to do a really good job of getting back to basics... read
Panama Papers: 10 things you need to know about the world's biggest ever leak

Stuart Thomas

The term "Panama Papers" is about to become a major part of the global lexicon. That's because it represents something very big: the largest data leak in human history... read
10 elements every business homepage should have
MyGaming under new management

Issued by MyBroadband

OOH
Advertising comes full circle: OOH is the new black

Terry Murphy

Increasing urbanisation and an unrivalled ability to make the most of digital and social innovation bring out of home advertising back to the top... read
PR & Communications
Content marketing and PR: A symbiotic relationship

Zubair Timol, Issued by Meltwater

Tech PR storming into Africa

Issued by Duo Marketing

Production
Behind the scenes on the new McCain campaign

Issued by Velocity Afrika

Petar Spiljevic wins the Adforum Top 5 Directors

Issued by Bouffant

Jason Fialkov's First Kiss love story featured in Shots

Issued by Egg Films

Greatstock and Publicis Machine team up for the bigger picture

Issued by Greatstock

Publishing
New book reveals secrets of craft of television marketing
On 28 April, 'The TV Brand Builders', a book on TV marketing by Andy Bryant and Charlie Mawer, the managing and creative directors respectively of the creative agency Red Bee, will be released in the UK... read
South African romance author nominated for prestigious international award

Issued by Bouffant

Digital annual reports: Are you being left behind?

Issued by Blue Apple

Radio
Jacaranda FM launch their official Feel Alive song written and produced by Watershed

Issued by Jacaranda 94.2 FM

Recruitment
Gauteng remains SA's best paying province

Issued by Career Junction

Research
Research taking root

Danette Breitenbach

ROOTS 2016 will equip you to survive these ever-challenging times, make your brands grow and your marketing work through a scientific framework... read
Survey indicates skills shortage in communications industry is growing
After its launch of the VMA African Communications Survey in February 2015, VMA Group Africa has again surveyed 386 senior communication practitioners from 251 different companies for its February 2016 survey... read
Listen. Your customers want to love you

Simone Ardagh, Issued by Effective Intelligence

Social Media
Facebook launches new tools for Facebook Messenger
As Facebook Messenger hits 900 million users, the organisation has launched new tools. These are Messenger Codes, Messenger Usernames and Messenger Links... read
Building advertising solutions on Facebook

Matthew Idema

Whenever Facebook launches a new feature or service, I am often asked when an advertising opportunity will be available for it... read
Get your Facebook social media game on

Issued by 360eight

Online entrepreneurial alliances

Andrew Reinhart, Issued by Mortimer Harvey

Holistic view key to maximising sport sponsorship talkability on social media

Issued by 25AM

Youth Marketing
Shift - Your guide to greatness

Issued by HDI Youth Marketeers

International
WhatsApp toughens encryption after Apple-FBI row
WASHINGTON: The popular messaging service WhatsApp said on Tuesday it had implemented "full end-to-end encryption," a move which steps up privacy but may lead to conflicts with law enforcement agencies... read
Lions Innovation jurors selected
Jurors have been selected for the Lions Innovation at Cannes. Two awards are associated with Lions Innovation, the Innovation Lions... read
[One Show 2016] Branded Entertainment, Radio and PR finalists announced
The One Club have announced the finalists for branded entertainment, radio and PR, with nine featuring from South Africa... read
Torch Awards mentors, jury selected for 2016 competition
The Torch Awards, a unique competition for 18-27 year olds that explores a different creative challenge each year and offers mentor training on how to pitch their idea, has announced its mentors and jury... read
More International
Multimedia
Episode 169: Ecommerce and trends with Wendy Van Schalkwyk
Episode 169: Ecommerce and trends with Wendy Van Schalkwyk
New business
  • Planit Media awarded Cash Converters - more info
  • Magnetic wins iProspect and Isobar - more info
  • Mhondoro Game Lodge appoints FIVESTAR PR - more info
  • Unilever appoints Tribeca Public Relations - more info

More accounts  Submit a New account
New appointments
  • Bolton Footwear appoints new marketing manager - more info
  • New appointments at The Jupiter Drawing Room - more info
  • Associated Media Publishing appoints head of digital - more info
  • New CEO of Western Cape Business Opportunities' Forum - more info
  • New appointments at Hogan Lovells - more info
  • Voiceland appoints a creative director - more info

More people  Submit a Person
Jobs offered
Marketing Coordinator - Durban
Expand a SignExpand a Brand marketing coordinator position available. No CVs please, only video submissions permitted before 19 April 2016. To see who we're looking for: https://youtu.be/YmRKIcVafbU Read more >>



Digital Account Manager - Cape Town
Mark 1Mark 1 is a technology-driven and creatively focused digital media business. We are hiring an account manager to join our expanding team. Read more >>



Online Sales Executive - Johannesburg
Bizcommunity.comJoin www.bizcommunity.com, SA's leading business-to-business news publisher in Johannesburg. We are looking for a talented and motivated individual who has a solid sales track record. Read more >>



Marketing Executive - Cape Town
Bluegrass DigitalWe're looking for a dynamic, resourceful marketing executive to drive marketing activities in line with our strategy and values, including PR, email newsletters, blogging, social media and website management. Read more >>



Regional Sales Manager - Johannesburg
Worldwide PositionsStrategic sales management within a large, dynamic print manufacturing company. Print background essential. Exciting, fast-paced environment, with a strong emphasis on POP and POS elements. Read more >>



Sub-Editor - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a sub-editor who wants to work in online media. Read more >>



Journalist - Pretoria
MyBroadbandMyBroadband is expanding its editorial team. We are looking for a journalist who wants to work in online media. Read more >>



Interior Designer/Architect - Cape Town
Scan DisplayScan Retail has a position available for a young, dynamic and creative designer, proficient in 3D CAD and graphics applications. Read more >>

Sponsor Account Manager - Cape Town
The sponsorship account manager will play a central role in managing day to day relationships, rights delivery to sponsors as well as sales support to the commercial manager. Read more >>


Direct Sales/Promotions Agents - Cape Town
ETE Marketing and Promotions, a direct marketing and promotions company seeks direct sales or promotions agents. Read more >>


Senior PPC Campaign Manager - Cape Town
Senior search PPC campaign manager. This is the opportunity you had been seeking which will enable you to focus on your craft and keep growing professionally. Read more >>


Publishing Editor's Personal Assistant - Cape Town
The PA will assist the publishing editor in acquiring and developing all titles that fall under Dreamcatcher Publications cc, including The SA Journal of Natural Medicine title. Read more >>


Creative Strategist/Writer - Johannesburg
Group Africa Marketing is looking for a creative strategist/writer to join its in-house creative hub that develops compelling and powerful campaigns, strategies, stories and experiences for its partners. Read more >>


Google Analytics Analyst - Cape Town
Seeking a senior Google Analytics analyst. Implementation and analysis focused position aimed at delivering insight rather than just reports. Read more >>





New events to diarise
Creative writing and editing for corporate publications
Institute for the Advancement of Journalism - 11 Apr 2016 to 15 Apr 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 13 Apr 2016 to 15 Apr 2016, Johannesburg


Ethics in the workplace and managing meetings
CorporateWise - 14 Apr 2016, Cape Town | 14 Apr 2016, Johannesburg | 14 Apr 2016, Durban


Next newsroom management
Rhodes University - 17 Apr 2016 to 18 Nov 2016, Grahamstown


Digital strategy for PR
PRISA - 18 Apr 2016 to 19 Apr 2016, Johannesburg


Mitigating and Managing Reputation Risk - The World's Number One Rated Risk
The Reputation Go-to Guy - 18 Apr 2016 to 19 Apr 2016, Johannesburg


Writing for online and mobile
Institute for the Advancement of Journalism - 19 Apr 2016 to 21 Apr 2016, Johannesburg


Writing to picture
Institute for the Advancement of Journalism - 20 Apr 2016 to 22 Apr 2016, Johannesburg


SACBW Seminar
SACBW - 20 Apr 2016, Johannesburg


Video for social - free workshop
Red and Yellow School - 20 Apr 2016, Cape Town


Upcoming events
Marketing Strategies for Low-Income Consumers - 13 Apr 2016 to 14 Apr 2016, Johannesburg
This event is designed to help companies and brands understand what it takes to do successful business at the BoP and how to tap into its consumers. Read more >>

Power Business Breakfast with Bishop TD Jakes - 16 Apr 2016, Johannesburg
Whether you call "following your heart" a gut feeling, a hunch or intuition, some things you just know. It's time to align your actions with your instincts. Read more >>

Photoshop basics
Multidimensions - 12 Apr 2016, Johannesburg


Selling skills
BDCE Pty Ltd - 12 Apr 2016, Pretoria | 25 Apr 2016, Durban | 25 Apr 2016, Bloemfontein


InDesign basic to intermediate
Multidimensions - 13 Apr 2016, Johannesburg


Developing a media strategy
Institute for the Advancement of Journalism - 13 Apr 2016, Johannesburg


Geomarketing Conference 2016
Trade Conferences International - 13 Apr 2016 to 14 Apr 2016, Johannesburg


Noticeboards
Office space to share
[Premises] We have a furnished office space in the City Bowl, inclusive of two spacious, air conditioned rooms (50sqm) with big windows and views available for rent immediately in a shared office environment with 24 hour security. The shared space includes a spacious and professional reception area, as well as kitchen and restroom facilities. The space would ideally suit a small business comprising two to three people.
Request for media equipment
[Sponsorship] We need cameras and laptops.

More noticeboards  Submit a Noticeboard
Quotes
Walt Disney
"If you can dream it, you can do it."
Sophocles
"Always desire to learn something useful."
Aesop
"No act of kindness, no matter how small, is ever wasted."
Samuel Beckett
"Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better."
Benjamin Disraeli
"Nurture your minds with great thoughts. To believe in the heroic makes heroes."

More quotes  Submit a Quote
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Biz recruiter welcome

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Capfin
Capfin is the South African brand of the global Southern View Finance (SVF) group of companies, based in the northern suburbs of the Western Cape.

MULTIMEDIAAll | Galleries | Audio | Video | Images
Episode 169: Ecommerce and trends with Wendy Van Schalkwyk
ROOTS 2016 Launch
Creative Circle Awards 2015 Winners
Creative Circle Awards 2015 Finalists

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